A dash of Spain at Frankfurt Book Fair – 19 – 23 October

Spain is Guest of Honor at the event

Spain's literary voices include Kiko Amat, Cristina Morales, Elizabeth Duval, Rosa Montero, Sara Mesa, and Fernando Aramburu

It is a Spanish treat all the way at this year’s Frankfurt Buchmesse or the Frankfurt Book Fair as it is popularly called. The world’s largest trade fair for books, based on the number of publishing companies represented, the event is taking place from 19 – 23 October 2022.

The who’s who of Spanish literature in Frankfurt

Spain, Frankfurter Buchmesse’s Guest of Honor, is traveling to Frankfurt with a 200-strong delegation of writers and creative people. Among them are Spain’s most exciting literary voices, including Kiko Amat, Cristina Morales, Elizabeth Duval, Rosa Montero, Sara Mesa, and Fernando Aramburu.

The delegation is characterized by strong female voices. A new generation of international authors includes Paloma Chen, Nadia Hafid, and Margaryta Yakovenko. Ada Salas, Ángela Segovia, and Raquel Lanseros, who represent a new form of Spanish poetry, and María Hesse, Núria Tamarit, and Elisa McCausland, who represent the comic genre.

A space designed for stories

The Guest of Honour Pavilion, the heart of the Spanish program at Frankfurter Buchmesse, was designed by the architecture and design studio ENORME from Madrid together with the design team Vitamin. Visitors to the fair can become part of Spanish literature and culture for five days.

The walls in the pavilion fill up like the pages of an oversized book with the words and text fragments that can be heard here during the event, and those words transform into colorful worlds.

The Frankfurter Buchmesse app lists all Spanish exhibitors that are located at the fair. In addition, the ‘Fact Sheet Spain’ provides some more interesting facts and figures about the Spanish Guest of Honor’s appearance.

The Guest of Honour Spain also invites booksellers to a tour of the Guest of Honor Pavilion with “Book Speed Dating”. The tour will be held in English, and Spanish specialties will be served afterward.

Visitors can read about the state of the Spanish book market in the English-language trade magazine Publishing Perspectives, which has summarized the latest report from the Spanish Publishers’ Association.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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