Dallas – To engage and retain readers, news publishers must find ways to satisfy customers’ specific needs, interests, and habits through new personalization practices, according to a report released on 29 September by the International News Media Association (INMA).
Per the report, as news publishers begin understanding how to better provide personalization for customers, they can implement new practices that yield measurable results.
“Best Personalisation Practices for News Media” draws readers deeper into the world of personalization, giving detailed examples of what news media companies around the world have done.
The report covers –
*How consumer expectations have been altered and shaped by such companies as Spotify and Netflix.
*The two types of personalization — active and passive.
*Where personalization should take place.
Gone are the days of the “average customer,” the report says, and personalization is no longer optional, but rather a necessary component for success. To delight customers, publishers must know what customers’ needs are and determine the best way to meet them.
Written by INMA Product Initiative Lead Jodie Hopperton, “Best Personalisation Practices for News Media” is designed to help inform the next steps and offers ideas that can be used to help media companies move forward and give customers the personal touch they require.
The report features examples and case studies from Aftenposten, Gannett, Bild, Mediahuis Netherlands, Schibsted, South China Morning Post, Yahoo, NZZ, Le Figaro, Financial Times, The Atlantic, The New York Times, and Sophi.io.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue. The INMA community consists of more than 20,000 members at 900+ media companies in 82 countries.
INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and strategic initiatives focused on digital subscriptions, smart data, products, advertising, newsrooms, and the emerging relationship between publishers and Big Tech platforms.