ICScolor introduces Remote Director V4 at Printing United

Also unveils new brand identity

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icscolor
Remote Director V4 preview

ICScolor is previewing its new logo and brand identity, along with the next generation of Remote Director, the company’s groundbreaking flagship product, exclusively at the 2022 Printing United Expo in Las Vegas from 19-22 October.

The Remote Director V4 introduces a whole new look and feel, providing users with a modern, streamlined approach to the collaborative digital proofing process. Every touchpoint will benefit from the upgrade, including proof access, administration, project creation, and viewer invitations. 

The Remote Director V4 is not just a pretty face. ICS engineers took the opportunity to modernize the industry-standard software as well as to fine-tune it for optimal performance. At the same time, OEM and integration partners will enjoy a simpler and easier-to-use API for connection to their workflows.

Remote Director celebrated 20 years in 2021, and we’re excited to launch RD’s third decade with a simplified modern, optimized interface to all our features,” ICScolor President Dan Caldwell. “We’re equally thrilled to unveil our new brand identity at the 2022 Printing United Expo. Our new brand was designed to represent our entire family of color digital proofing products and their impact on the entire print media and packaging industry.”

ICScolor is a world leader in remote digital color proofing. Their technology pioneered color-accurate soft proofing with the launch of Remote Director. The world’s largest brands, converters, printers, premedia, and publishers save time and money by eliminating the handling of hard copy proofs. Today, ICScolor’s expanded suite of products and solutions are focused on digital color proofing in real-time, on any mix of hardware and workflows at any location in the world.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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