Xeikon celebrates 30-year anniversary

Jubilee book to mark print’s 25-year digital journey

187
PastPrintFuture
The Xeikon management team, 30 years ago.

Over the last year, in a series of articles on the ‘PastPrintFuture’-blog, industry experts Laurel Brunner and Ed Boogaard have been chronicling the 25-year history of digital printing.


25-year history of digital printing

To commemorate this milestone, there will also be a book of the same title – to be launched during Xeikon’s 30th-anniversary celebration.

It has been 25 years since the Xeikon DCP-1 and the Indigo E-Print 1000 were introduced at IPEX 1993. The digital printing industry has come a long way since, and 2018 was an excellent moment to explore digital printing’s evolution. The ‘PastPrintFuture’ project set out from the beginning to not just talk technology, say Brunner and Boogaard: “We wanted to focus also on the people that made it happen, on the changes that digital printing has enabled in business models and in applications, and on how this helps to define the future of the industry.” 

Brunner and Boogaard managed to engage with a broad range of people that have been closely involved with print’s digital journey in various ways. “We have talked to great entrepreneurs who often have been pioneers in digital print and are still pushing the boundaries. And industry pundits such as Frank Romano, Andy Tribute and Kurt Wolf have helped us to put things in a broader perspective.” Danny Mertens, corporate communications manager for Xeikon, adds, “We hope both the blog and now the book will be beneficial to those who are relatively new to the industry, and a walk down memory lane for veterans who have been around for a while.”

Writing down these stories and reading through historical publications, we have once again been impressed by what has been achieved in only 25 years – but even more so by what the future may still bring to this industry. Our book is to mark this important moment in time and celebrate print,” say Brunner and Boogaard. And the project isn’t over: “As print’s digital journey continues, we invite all people from the industry to join us: please visit the ongoing PastPrintFuture-blog and keep contributing your experiences, stories and pictures.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here