Color-Logic’s partners to feature metallics at North American Print Shows

The events will offer visitors good learning about the metallics

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Screenshot of Color-Logic’s stand from Printing United Expo in Las Vegas 2019. Photo: Color-Logic
Screenshot of Color-Logic’s stand from Printing United Expo in Las Vegas 2019. Photo: Color-Logic

Print embellishment is difficult to explain. Even printers often grapple with the many print embellishment techniques and processes available. But now, brands, agencies, and graphic designers need to understand the value of print embellishments in the markets they serve. As a result, print trade shows, industry conferences, and user groups are reaching out to brands, agencies, and graphic designers, as well as the printers that serve them, offering the opportunity to see, touch, and even smell what print can offer, from conventional products to direct mail, signage, and packaging.

The need for ICC color management to get corporate colors right remains important, but with print embellishment, the critical area now includes design and production. For this reason, Color-Logic partners with press and printer manufacturers and those who offer paper, coatings, and postpress finishing equipment. These manufacturers show Color-Logic files at trade shows and conferences because the company would never be able to afford a stand of the size and complexity necessary to demonstrate all the possibilities of the Color-Logic process. At shows to be held later this year, Color-Logic capability will be demonstrated by a number of its partners.

Color-Logic’s different products will be shown at various shows

At Americas Print Show 22 in Columbus, Ohio, 17-19 August 2022, the company’s partner DPS (Digital Print Solutions) will show its metallics produced on the Ricoh Pro 7200 series press and Ricoh large-format UV inkjet printers. Also, at the Columbus show, Screen will demonstrate Color-Logic capability on Screen presses.

At Labelexpo Americas 2022 in Chicago, Illinois, 13-15 September 2022, the company partners exhibiting include HP Indigo, Domino, Mark Andy, Screen, and Xeikon. These partners will show metallic labels and related products to the label industry and consumer product companies utilizing metallics to call attention to products on the shelf.

Finally, at Printing United Expo in Las Vegas, 19-21 October 2022, the company partners include Canon, FujiFilm, Heidelberg, Kelly Spicers, Ricoh, Skandacor, Screen, and swissQprint. This show will allow printers and sign makers to see its special effects produced using various printing presses and on an amazing array of substrates.

Discussing the display of metallics and embellishments, the company’s director of Sales and Marketing, Mark Geeves, said, “Color-Logic has become the standard solution for metallic printing, regardless of the printing process or substrate selected. Brands and corporate marketing personnel are specifying Color-Logic in more and more daily applications. This year’s North American printing exhibitions offer myriad opportunities to learn just how simple, consistent, and reproducible metallics have become.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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