Print embellishment is difficult to explain. Even printers often grapple with the many print embellishment techniques and processes available. But now, brands, agencies, and graphic designers need to understand the value of print embellishments in the markets they serve. As a result, print trade shows, industry conferences, and user groups are reaching out to brands, agencies, and graphic designers, as well as the printers that serve them, offering the opportunity to see, touch, and even smell what print can offer, from conventional products to direct mail, signage, and packaging.
The need for ICC color management to get corporate colors right remains important, but with print embellishment, the critical area now includes design and production. For this reason, Color-Logic partners with press and printer manufacturers and those who offer paper, coatings, and postpress finishing equipment. These manufacturers show Color-Logic files at trade shows and conferences because the company would never be able to afford a stand of the size and complexity necessary to demonstrate all the possibilities of the Color-Logic process. At shows to be held later this year, Color-Logic capability will be demonstrated by a number of its partners.
Color-Logic’s different products will be shown at various shows
At Americas Print Show 22 in Columbus, Ohio, 17-19 August 2022, the company’s partner DPS (Digital Print Solutions) will show its metallics produced on the Ricoh Pro 7200 series press and Ricoh large-format UV inkjet printers. Also, at the Columbus show, Screen will demonstrate Color-Logic capability on Screen presses.
At Labelexpo Americas 2022 in Chicago, Illinois, 13-15 September 2022, the company partners exhibiting include HP Indigo, Domino, Mark Andy, Screen, and Xeikon. These partners will show metallic labels and related products to the label industry and consumer product companies utilizing metallics to call attention to products on the shelf.
Finally, at Printing United Expo in Las Vegas, 19-21 October 2022, the company partners include Canon, FujiFilm, Heidelberg, Kelly Spicers, Ricoh, Skandacor, Screen, and swissQprint. This show will allow printers and sign makers to see its special effects produced using various printing presses and on an amazing array of substrates.
Discussing the display of metallics and embellishments, the company’s director of Sales and Marketing, Mark Geeves, said, “Color-Logic has become the standard solution for metallic printing, regardless of the printing process or substrate selected. Brands and corporate marketing personnel are specifying Color-Logic in more and more daily applications. This year’s North American printing exhibitions offer myriad opportunities to learn just how simple, consistent, and reproducible metallics have become.”