Color-Logic’s partners to feature metallics at North American Print Shows

The events will offer visitors good learning about the metallics

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Screenshot of Color-Logic’s stand from Printing United Expo in Las Vegas 2019. Photo: Color-Logic
Screenshot of Color-Logic’s stand from Printing United Expo in Las Vegas 2019. Photo: Color-Logic

Print embellishment is difficult to explain. Even printers often grapple with the many print embellishment techniques and processes available. But now, brands, agencies, and graphic designers need to understand the value of print embellishments in the markets they serve. As a result, print trade shows, industry conferences, and user groups are reaching out to brands, agencies, and graphic designers, as well as the printers that serve them, offering the opportunity to see, touch, and even smell what print can offer, from conventional products to direct mail, signage, and packaging.

The need for ICC color management to get corporate colors right remains important, but with print embellishment, the critical area now includes design and production. For this reason, Color-Logic partners with press and printer manufacturers and those who offer paper, coatings, and postpress finishing equipment. These manufacturers show Color-Logic files at trade shows and conferences because the company would never be able to afford a stand of the size and complexity necessary to demonstrate all the possibilities of the Color-Logic process. At shows to be held later this year, Color-Logic capability will be demonstrated by a number of its partners.

Color-Logic’s different products will be shown at various shows

At Americas Print Show 22 in Columbus, Ohio, 17-19 August 2022, the company’s partner DPS (Digital Print Solutions) will show its metallics produced on the Ricoh Pro 7200 series press and Ricoh large-format UV inkjet printers. Also, at the Columbus show, Screen will demonstrate Color-Logic capability on Screen presses.

At Labelexpo Americas 2022 in Chicago, Illinois, 13-15 September 2022, the company partners exhibiting include HP Indigo, Domino, Mark Andy, Screen, and Xeikon. These partners will show metallic labels and related products to the label industry and consumer product companies utilizing metallics to call attention to products on the shelf.

Finally, at Printing United Expo in Las Vegas, 19-21 October 2022, the company partners include Canon, FujiFilm, Heidelberg, Kelly Spicers, Ricoh, Skandacor, Screen, and swissQprint. This show will allow printers and sign makers to see its special effects produced using various printing presses and on an amazing array of substrates.

Discussing the display of metallics and embellishments, the company’s director of Sales and Marketing, Mark Geeves, said, “Color-Logic has become the standard solution for metallic printing, regardless of the printing process or substrate selected. Brands and corporate marketing personnel are specifying Color-Logic in more and more daily applications. This year’s North American printing exhibitions offer myriad opportunities to learn just how simple, consistent, and reproducible metallics have become.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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