ColorJet introduces Colorjet Alliance at In-store Asia

Colorjet Alliance fulfils all kinds of retail branding requirements

ColorJet has introduced its retail branding solutions ColorJet Alliance at In-store Asia
ColorJet has introduced its retail branding solutions ColorJet Alliance at In-store Asia

ColorJet Group, the largest manufacturer of digital inkjet printers and also the fastest growing wide format digital inkjet print technology leader in the Indian sub-continent, has announced its largest Retail Branding Network Unit- ColorJet Alliance at recently concluded In-store Asia, the largest trade fair in India at Mumbai.

A one-of-its-kind initiative by ColorJet– ColorJet Alliance provides all kinds of retail branding requirements like in-shop/out-shop, outdoor and many more through its PAN India network of 5000+ retail branding partners across India, expanding from tier 1 to tier 5 cities where clients can experience – 

  • High-quality, high-speed, high-precision printing
  • Hassle-free operations.
  • Accuracy and on-time delivery
  • Assuring color consistency across verticals and vendors everywhere.

Sustainable solutions by the ColorJet Alliance team

During the event, the CJ Alliance team introduces various sustainable solutions along with

ColorJet Alliance USP – 

  • Supreme color quality and consistency across regions and cities with ColorJet and Roland machines.
  • The sharpness of print with synchronized and enabled technology in machines
  • Long outdoor life with a 2-10-year warranty on Print Shelf Life on diverse applications like GSB Boards, Front-lit Boards, and non-lit boards. A result was achieved because of ColorJet’s excellence in understanding inks, pigments, carriers and additive chemicals.
  • LIVX Platform – Online customized digitally enabled printing solutions with real-time and transparent mechanisms similar to e-commerce platforms.
Nishant Tiwari
Nishant Tiwari, business lead at CJ Alliance

While addressing the media, Nishant Tiwari, who has recently joined the Colorjet alliance from ‘Signpost India’ to lead the business of CJ Alliance, stated, “Being a reliable partner, we are ready to offer innovative and technologically advanced printing solutions and help brands grow by leaps and bounds. We met many brand owners and addressed their day-to-day issues of retail branding. And we are happy to say that the brand owners who visited our booth were excited to know the services and processes offered by ColorJet Alliance.”

Shalini Sharma, manager of business development at CJ Alliance
Shalini Sharma, manager of business development at CJ Alliance

Shalini Sharma, manager of business development at CJ Alliance, added, “We have already worked on Branding for almost 10,000 plus stores across India in both general and organized trades and looking forward to expanding the services in other countries where we have our own installation and sales/service team.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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