ColorJet introduces Colorjet Alliance at In-store Asia

Colorjet Alliance fulfils all kinds of retail branding requirements

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ColorJet has introduced its retail branding solutions ColorJet Alliance at In-store Asia
ColorJet has introduced its retail branding solutions ColorJet Alliance at In-store Asia

ColorJet Group, the largest manufacturer of digital inkjet printers and also the fastest growing wide format digital inkjet print technology leader in the Indian sub-continent, has announced its largest Retail Branding Network Unit- ColorJet Alliance at recently concluded In-store Asia, the largest trade fair in India at Mumbai.

A one-of-its-kind initiative by ColorJet– ColorJet Alliance provides all kinds of retail branding requirements like in-shop/out-shop, outdoor and many more through its PAN India network of 5000+ retail branding partners across India, expanding from tier 1 to tier 5 cities where clients can experience – 

  • High-quality, high-speed, high-precision printing
  • Hassle-free operations.
  • Accuracy and on-time delivery
  • Assuring color consistency across verticals and vendors everywhere.

Sustainable solutions by the ColorJet Alliance team

During the event, the CJ Alliance team introduces various sustainable solutions along with

ColorJet Alliance USP – 

  • Supreme color quality and consistency across regions and cities with ColorJet and Roland machines.
  • The sharpness of print with synchronized and enabled technology in machines
  • Long outdoor life with a 2-10-year warranty on Print Shelf Life on diverse applications like GSB Boards, Front-lit Boards, and non-lit boards. A result was achieved because of ColorJet’s excellence in understanding inks, pigments, carriers and additive chemicals.
  • LIVX Platform – Online customized digitally enabled printing solutions with real-time and transparent mechanisms similar to e-commerce platforms.
Nishant Tiwari
Nishant Tiwari, business lead at CJ Alliance

While addressing the media, Nishant Tiwari, who has recently joined the Colorjet alliance from ‘Signpost India’ to lead the business of CJ Alliance, stated, “Being a reliable partner, we are ready to offer innovative and technologically advanced printing solutions and help brands grow by leaps and bounds. We met many brand owners and addressed their day-to-day issues of retail branding. And we are happy to say that the brand owners who visited our booth were excited to know the services and processes offered by ColorJet Alliance.”

Shalini Sharma, manager of business development at CJ Alliance
Shalini Sharma, manager of business development at CJ Alliance

Shalini Sharma, manager of business development at CJ Alliance, added, “We have already worked on Branding for almost 10,000 plus stores across India in both general and organized trades and looking forward to expanding the services in other countries where we have our own installation and sales/service team.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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