BriBooks to launch the AI powered writing platform for children

Meta, Starbucks, Trip.com, Yum, and Capital Factory join ScaleGood Fund to invest in BriBooks to reinvent the children's books industry

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BriBooks
AI Powered platform which helps children write, publish and sell books globally. Photo BriBooks

BriBooks, an AI-powered writing and publishing platform for children, recently announced that it has exited stealth mode and has raised USD 1.5 million (approximately Rs 11.95 crore) in pre-seed funding. Amidst the unprecedented disruption in education, caused by Covid-19, BriBooks takes on one of the world’s major education problems – children stopped reading and writing for pleasure, and the older they are, the less they read. In the US, less than 5% of K-12 students enjoy reading while according to research, writing and reading are more likely to determine a child’s future than their social or economic background.

“As every educator knows, writing for pleasure, and starting at an early age is the most effective way to excel academically and enjoy superior mental health,” says Ami Dror, founder, and chief executive officer of BriBooks. “By providing kids with a digital writing experience, BriBooks makes writing fun and engaging. Using a wide selection of professional book themes and pre-designed pages, the young authors get to visualize their book as they write it. We provide the young authors with a combination of visual triggers, open-ended questions, gaming hooks, and storytelling tools, allowing them to easily write, publish and sell their books on BriBooks, Amazon, and Barnes & Noble.”

The global children’s books market size is expected to grow from USD 16.9 billion (approximately Rs 13,472 crore) in 2020 to USD 21.9 billion (approximately Rs 17,458 crore) in 2025 at a CAGR of 7.8% and BriBooks disrupts this category by offering fast and low-cost authoring, editing, printing and distribution solutions within one platform.

“Our customers are parents, children, and educators,” added Paurush Pandit and Abhishek Kumar, BriBooks co-founders. “When it comes to creativity or imagination, kids have a clear advantage over adults. They love inventing and telling stories and BriBooks empowers them to share their books, participate in the world’s best writing contests, and even get global recognition for their books. Children, parents, and educators can now write books for free on www.bribooks.com.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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