Indian winners at the INMA Global Media Awards 2022

Indian news media groups, including BCCL, The Hindu Group, Jagran Group, and News24, made headlines by sweeping multiple INMA Global Media Awards 2022. 

The Hindu Group

The Hindu Group secured first place at the INMA Global Media Awards 2022 for its integrated marketing campaign ‘Bring Back Milk Bikis Classic’ for FMCG brand Britannia India in the Best Multi-Channel Client Advertising Campaign category. In addition, ‘Unacademy-Let’s Crack CSE’ together with The Hindu received an honorable mention in the Best Idea to Grow Advertising Sales category.

BCCL

Bennett-Coleman and Company (BCCL), parent of The Times of India, The Economic Times, and several other dailies won first place for its campaign, ‘#MyFavAdInTOI’ in the Best Use of Social Media category. BCCL also received a first place for Most Creative Use of Advertising Formats for the ‘Maharashtra Times Tulsi Seeds Innovation on World Environment Day’ campaign.

BCCL secured second-place awards for the ‘Times Power of Print’ in the Best PR or Community Service Campaign, for the ‘Maharashtra Times Brand Campaign’ in the Best Brand Awareness Campaign category, for ‘Navbharat Gold Newscast’ in the Best Use of Audio category, fo ‘Reaching Out in Covid-19’ in the Best Initiative to Retail Subscribers category, for Vijay Karnataka’s ‘BV Family Bhakti Player – Newspaper Brand Reinvented as an Offline Audio Player’ in the Best Subscription Niche Product category, and for ‘Maharashtra Times Brings Lord Ganesh’s Blessing at Home’ in the Most Creative Use of Advertising Formats category.

BCCL also grabbed third place awards for ‘Times Verified’ in the Best Personal Relations or Community Service Campaign category, for ‘Driving Subscriptions, Traffic, and User Engagement Through Smart Use of Data Visualization’ in the Best Internal Data Dashboard and Reports category, and for ‘Times Wishlist’ in the Best Use of Data to Drive a Business Result category.

Jagran Group 

INMA honored the Dainik Jagran Group with eight awards including the second prize in collaboration iNext for the ‘Covid Warrior Awards’ in the Best Use of an Event to Create a New Brand in the Regional Brand category. The Jagran Group also got a first prize for ‘When India Went Silent’ in its National Brand category. For its ‘Xcuse Me! Where Is My Toilet’ campaign, Dainik Jagran in association with iNext won a third-place award in the Best Public Relations Are Community Service category.

Dainik Jagran’s Nai Duniya received an Honorable Mention Award for ‘Book Within Book in the Regional Brand’ for Best Idea to Grow Advertising Sales category. The Group also received an Honorable Mention Award for ‘Celebrating Once Again’ in the National Brand Category. Moreover, the Group received two Honorable Mention awards for An App for Stakeholders and The Subscription Engine in the Regional Brand for Best Internal Data Dashboard and Report categories. The Jagran India Group also won a second prize for An App for Stakeholders in the National Brand category for Best New Digital Product.

News24

News24 secured a second place in the Best Use of Audio category for ‘My Only Story: Back to School’ – a podcast series investigating allegations of improper conduct against former St Andrew’s College coach David Mackenzie. Another podcast series, ‘The Inge Lotz Story: A Miscarriage of Justice,’ was also recognized in the same category. An honorable mention was given to the ‘Cape of Flames’ documentary on the 2021 Table Mountain fires for the Best Use of Video, and the company’s 2021 Elections Forecaster app received appreciation in the Best New Digital Product category.