Efi Reggiani launches ecoTERRA pigment solution at the Fespa Global Print Expo

Solution for greener textile printing

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Efi
Efi Reggiani’s ecoTERRA pigment solution for greener textile printing. Photo Efi Reggiani

Efi Reggiani has unveiled its Efi Reggiani ecoTERRA pigment solution at the Fespa Global Print Expo. The new pigment solution making its debut there is an advanced integrated solution for streamlined, greener textile printing.

“We are truly thrilled to provide our Fespa visitors a preview of an innovative pigment printing solution that delivers authentic textile printing results while cutting water and energy consumption,” said Efi Reggiani senior vice president and general manager Adele Genoni. “This is another confirmation of our commitment to green innovation. The Efi Reggiani ecoTERRA solution contributes to making the textile industry more sustainable, reducing the environmental footprint to deliver an eco-friendlier direct-to-fabric printing experience.”

A new level of sustainable direct-to-fabric printing

The EFI Reggiani ecoTERRA is an all-in-one solution for water-based pigment printing that requires no ancillary equipment for pre- and post-treatment. Its patent-pending technology helps dramatically cut energy and water consumption in the overall process for a more sustainable direct-to-fabric printing experience.

According to the company, users will benefit from ecoTERRA’s ability to deliver excellent wet and dry fastness, remarkable sharpness in detail, and extraordinarily high durability while also yielding longer printhead life with reduced maintenance costs.

The new ecoTERRA ink range features seven colors – cyan, magenta, yellow, black, blue, red, and green – for an expanded color gamut. An enhanced polymerization and finishing unit for the Efi Reggiani ecoTERRA also gives the fabric a softer hand feel, delivering performance that is in line with the most stringent textile industry requirements.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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