Efi Reggiani launches ecoTERRA pigment solution at the Fespa Global Print Expo

Solution for greener textile printing

1034
Efi
Efi Reggiani’s ecoTERRA pigment solution for greener textile printing. Photo Efi Reggiani

Efi Reggiani has unveiled its Efi Reggiani ecoTERRA pigment solution at the Fespa Global Print Expo. The new pigment solution making its debut there is an advanced integrated solution for streamlined, greener textile printing.

“We are truly thrilled to provide our Fespa visitors a preview of an innovative pigment printing solution that delivers authentic textile printing results while cutting water and energy consumption,” said Efi Reggiani senior vice president and general manager Adele Genoni. “This is another confirmation of our commitment to green innovation. The Efi Reggiani ecoTERRA solution contributes to making the textile industry more sustainable, reducing the environmental footprint to deliver an eco-friendlier direct-to-fabric printing experience.”

A new level of sustainable direct-to-fabric printing

The EFI Reggiani ecoTERRA is an all-in-one solution for water-based pigment printing that requires no ancillary equipment for pre- and post-treatment. Its patent-pending technology helps dramatically cut energy and water consumption in the overall process for a more sustainable direct-to-fabric printing experience.

According to the company, users will benefit from ecoTERRA’s ability to deliver excellent wet and dry fastness, remarkable sharpness in detail, and extraordinarily high durability while also yielding longer printhead life with reduced maintenance costs.

The new ecoTERRA ink range features seven colors – cyan, magenta, yellow, black, blue, red, and green – for an expanded color gamut. An enhanced polymerization and finishing unit for the Efi Reggiani ecoTERRA also gives the fabric a softer hand feel, delivering performance that is in line with the most stringent textile industry requirements.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here