Prinect Direct – Heidelberg unveils autonomous production in print shops

Prinect workflow revamped for the cloud

By automating virtually the entire job creation and prepress process, the new Smart Product App minimizes manual interventions. Photo Heidelberg

Heidelberger Druckmaschinen AG (Heidelberg) is completely revamping its Prinect print shop workflow, which will now be available in the cloud. The new workflow suite is called ‘Prinect Direct’ and marks a further milestone on the way to autonomous production in print shops. All the new workflow functions will gradually be made available to customers in the form of cloud-based apps.

With the new Prinect Direct cloud-based workflow, Heidelberg is moving a big step closer to autonomous production in print shops in line with our Smart Print Shop concept,” says Christopher Berti, head of Software Solutions at Heidelberg. “The new Prinect apps eliminate most manual steps throughout a print shop’s production process – from job creation all the way through to delivery of the finished print product,” he adds.

New Smart Product App boosts prepress efficiency

Following the launch last fall of Print Shop Analytics, which customers can use to monitor their print shop’s KPIs in real-time, Heidelberg is now unveiling its smart product app – the second Prinect app in the new Prinect Direct workflow. This app reliably automates job creation at the prepress stage without restricting design creativity or the possibilities of print production. For example, it includes a user-friendly cloud-based job creation function with automatic quality control of the PDF files produced. The true innovation here is that besides the PDFs, all additional types of job data – referred to as the ‘product intent’ – are also compared with each other. App users require no previous special know-how. The straightforward user interface guides everyone from print buyers to print shop staff intuitively through the job creation process to the PDF stage and, if appropriate, all the way to the approval of proofs. The aim is to ensure an error-free, clearly defined job (the ‘smart product’) – consisting of the print-ready PDF and the desired print product properties for automatic production – that is produced autonomously via the imposition of printing plates right through to the press. Prinect Direct uses the data stored during job creation to independently decide on the most cost-effective production process, so there is no need for print shop staff to actively make this decision. The existing Prinect Production Manager software, which is compatible with Prinect Direct, still supports actual print production. At the time of the market launch, which is scheduled for the fourth quarter, the Smart Product App will be available for a large number of commercial products. It is envisaged that labels and packaging will be covered by subsequent versions.

PrintPack Show Daily

Market launch of further Prinect apps to follow gradually

Further Prinect apps will be introduced gradually over an extended period. The ultimate goal is to create a fully digitized and automated print shop – a truly smart factory. Moving forward, the new Prinect Direct workflow will also put an end to the current separation between commercial and production processes, providing appropriate functions in a single workflow. This will make print shops more cost-effective and fully utilize their automation potential. Users can access the Prinect apps via the H+ customer portal, which was launched last year. Software updates take place over the air without interrupting print shop operations.

Added value and investment security for existing Prinect customers

All existing Prinect customers can continue using their workflow system, including the Prinect Production Manager. Both system environments are being enhanced, with the focus on new functions in Prinect Direct. All the other upcoming Prinect apps are compatible and use existing functions for applications such as printing plate output based on the Adobe PDF print engine.

The Prinect Direct innovations will add further value to the investments of our existing Prinect customers and give them investment security,” emphasizes Berti.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here