HP India unveiled three new products at the 15th Printpack India. The company has for the first time showcased the HP Indigo 100K digital press, which was launched virtually, HP Indigo 15K digital press, and the HP Indigo 6K digital press. It has also launched the Holo Lens. The company has one of the biggest participation this year with a total space utilization of 452 square meters at the expo.
“The HP Indigo 15K digital press has the latest feature in the B2 segment. Through this press, we are targeting the commercial and the soft packaging segments. Also, we are targeting those printers who are using smaller Indigo presses. We have also built in a lot of automation in this press,” said A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India.
HP Indigo 15K is equipped with FM screens and a wider range of substrates, with additional options up to 600 microns. The new inks include ElectroInks Premium White and Invisible Yellow.
Ashoka Pahwa, business manager, commercial business, India and Sri Lanka, HP India sales said that the photo segment is at the pre-pandemic levels but the commercial printing segment is yet to come back as strongly. “The volumes in the commercial segment have shrunk. These printers are facing challenges with inventories. So, we want to help them grow,” he says.
HP India’s business sees robust growth
Appadurai said that HP India has seen massive growth in business post the pandemic because digital technology effectively helped printers run their operations. “Also, there have been thousands of startups who have come up since the pandemic and most of them are in the food industry. All these guys need quality light packaging in small quantities. And these startups have also helped boost our business,” he added.
Appadurai said there is a supply chain problem globally but HP Indigo customers have not faced any major issues because of the company’s manufacturing location diversifications. “Our diversification has taken care of supply chain issues. Also, we have absorbed a large chunk of raw material price and passed on only a fraction to our customers,” he said.
