HP to unveil its wide range at Printpack India 2022

It will display HP xRServices in Hall 9C, Stand G-16, 17 & 18 and Hall 5, Stand C-18-C20

HP to unveil its wide range at Printpack India 2022
HP Indigo 100K Digital Press  Photo: HP

Continuing to drive innovative solutions in the print industry, HP India will showcase its latest product technology and product range from the HP Indigo series at PrintPack India 2022. The company will have one of the biggest participation at the PrintPack show this year, with a space of 452 square meters. This includes live demonstrations, experiential zones, and dedicated HP Indigo discovery sessions for potential brands, designers, and design agencies during the show. 

Offering a new benchmark in print quality, HP India is set to launch two new digital press platforms, the HP Indigo 100K Digital Press and the HP Indigo 15K Digital Press. 

PrintPack Show Daily

HP Indigo 100K Digital Press 

The HP Indigo 100K Digital Press claims to offer the most productive B2 digital solution with true digital non-stop print capabilities, at 6,000 sheets per hour. The HP Indigo 100K Digital Press is made for printers with medium to a high volume of short runs who want to reduce turnaround times, increase automation in printing, and reduce plate, labor and handling costs.

The new 4-color HP Indigo 100K press aims at higher productivity enabled by advanced paper handling and offset-like gripper-to-gripper architecture offering precision and intuitive workflow solutions. 

HP Indigo 15K Digital Press

The HP Indigo 15K Digital Press brings new quality with high-definition printing. For commercial and photo printers who want to grow their business, the Indigo 15K offers a new benchmark in print quality for a wide range of applications in the industry. It offers offset-matching print quality and high productivity. It is equipped with FM screens and a wider range of substrates, with additional options for substrates up to 600 microns (24 pt). New  ElectroInks include Premium White and Invisible Yellow.

HP India will also showcase its new HP Indigo 6K Digital Press. The printer offers nearly any application imaginable and meets the needs of the world’s most innovative brands, using higher opacity white for shrink sleeves, new inks including HP Indigo ElectroInk Silver, fluorescent pink, and a comprehensive white ink portfolio. In addition, HP Indigo 6K Digital Press adds high-value capabilities, from brand protection to embellishments, with greater production efficiencies to grow your business with a field-proven solution.

A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India
A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India

A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India, said, “We are elated to be a part of PrintPack 2022, which exhibits our technology-driven innovations that meet the evolving needs and expectations of our partners. The print industry is continuously exploring avenues to connect with its audiences fueling the growing trend of mass personalized printing. This has brought customers to embrace our innovative and rich digital printing portfolio to meet their goals and boost their brand’s presence. HP Indigo is driving digital transformation and providing support to the customer’s business growth by enabling better-automated tools to enhance productivity. As personalization will continue to be a growth area for the industry, HP envisions to invest in more technological innovations and accelerate the momentum of excellence by serving customers with the best quality print and tailor-made experiences.”

HP India to launch HP xRServices for the first time at PrintPack

To make the experience more personalized, for the first time in India, the expo will exhibit a live station to experience HP xRServices powered by Microsoft Hololens 2, the latest innovation for the next generation of printers. The collaboration will see HP xRServices and Microsoft Hololens 2 create a virtual-real world combination in which customers can connect with HP engineers in a split second at any point of their print production. Wearing the Microsoft Hololens 2 headset, the users will feel physically present with a virtual coach on hand to guide them through the process. 

At the PrintPack 2022, HP India will bring the experience of more than 50 live theatre sessions on the latest innovative trends in the printing industry. This is coupled with demonstrating an interesting and exciting display of real Brand samples printed using different HP Indigo digital presses.

HP Indigo drives toward a net-zero carbon, fully regenerative economy while engineering the industry’s most sustainable portfolio of products and solutions. HP India commercial segment stall in collaboration with Redington will be displayed in Hall 5, Stand C-18-C20. Labels and Packaging segment stall in collaboration with Technova will be shown at PrintPack in Hall 9C, Stand G-16, 17 & 18 in Greater Noida from 26 -30 May 2022. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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