HB Fuller to introduce innovative adhesives at Printpack India

New food-safe and sustainable solutions – Hall 9B, Stand F22

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HB Fuller at Printpack 22
HB Fuller will be at PrintPack 22 in Noida with food-safe and sustainable adhesives Image HB Fuller

Pune, India, 28 March 2022, HB Fuller will showcase several innovations that address growing trends in sustainable consumer goods and eCommerce packaging at Printpack India 2022 at the Expo Centre in Greater Noida from 26 to 30 May 2022.

HB Fuller’s new food-safe solution, sold under the Swift tak brand, addresses the increasing demand for paper straws for a variety of end-use applications in the foodservice, institutional, and residential industries, which are projected to spur this market upwards, globally. Moreover, increased consumer demand for low-impact straws, upcoming government reform, and the many campaigns to ban single-use plastic are expected to contribute to the expansion of paper straws in our everyday life.

Additionally, HB Fuller will introduce a metallocene range of solutions for bookbinding applications. Its metallocene-based hot melt adhesives offer several advantages in the production process and end-use applications, such as lower coat weight, increased adhesion strength and robust temperature resistance. This improved adhesion also contributes to prolong the product’s life and ensure durability. Another example of this technology is that it enables the recyclability of books and reduces adhesive consumption, which are important factors for the graphic arts industry.

As more people shop online, merchants and manufacturers will need high-performing adhesives and hassle-free, sustainable packaging. Therefore, the company will showcase innovative solutions for e-commerce packaging through a complete line of pressure-sensitive adhesives under the Swift melt brand that enables the bonding of tough substrates for a variety of applications, including pressure-sensitive tapes or labels, container labelling, and courier bag applications. HB Fuller’s global, one-stop provider for eCommerce packaging solutions and its team of experts can assist manufacturers in streamlining processes and creating packaging that will improve the customer experience, while keeping products safe throughout the supply chain.

In addition, the company will demonstrate how its reinforcement and opening tapes portfolio can help improve the performance of corrugated and folding carton packaging. These tape technologies can reduce damage or add functionality, creating better performing boxes and packages. The range of starch additives under the Fullrez and Cor-Weld brands, can augment water-resistance to many types of packaging products, while improving board quality, and reducing waste.

Visit HB Fuller at Hall 9B, Stand F22, at the India Expo Center, Greater Noida, in the Delhi National Capital Region, between May 26-30, to learn more about how adhesives, combined with superior technical capabilities, can provide an industry competitive advantage by enhancing the manufacturing process and business performance.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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