Esko goes more deeply digital at Printpack 2022

Esko customer announcements at Printpack – Hall 9D Stand H22C

Esko goes more deeply digital at Printpack 2022
Deepanshu Goel of Creative Graphics with Karan Talwar and Arnab Maiti of Esko at the Esko stand at Printpack 2022. Photo IPP

Esko’s new initiative to connect and integrate its prepress software with its customers’ production workflow is what it is highlighting and explaining to existing and potential customers at Printpack India. Meanwhile, with its strong footprint, its customers keep adding new software and upgrades that are being announced at the show. Among these is Creative Graphics the multi-locational flexo plate trade supplier to the flexible packaging, label, and corrugated industry with plants in every region of the country. Creative’s signing of two licenses of Esko’s latest generation high PDF editor ArtPro and Advanced software was announced on the first day of the show. 

Nawalkishore’s Achintya Soni with the Esko team
Nawalkishore’s Achintya Soni with the Esko team at Esko’s Printpack stand announcing the Esko’s prepress software signing. Photo IPP

Esko’s Karan Talwar said regarding the announcement, “Creative Graphics has been the front runner in the adoption of the latest and best technology from Esko for their prepress activities. It’s a natural progression for them to adapt to the latest generation PDF-based editing software through ArtPro+ Advanced and by seamlessly integrating it with their existing Esko Automation Engine server workflow.”

Another announcement on the first day of the show was of Nawalkishore press’s investment in an Esko Prepress System. Achintya Soni of Nawalkishore said at the time of the announcement, “Esko’s packaging prepress systems are very user friendly and the company provides prompt service support. The Artioscad and ArtPro+ packaging software suite will give us a high level of standardization and consistency in production. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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