Esko goes more deeply digital at Printpack 2022

Esko customer announcements at Printpack – Hall 9D Stand H22C

Esko goes more deeply digital at Printpack 2022
Deepanshu Goel of Creative Graphics with Karan Talwar and Arnab Maiti of Esko at the Esko stand at Printpack 2022. Photo IPP

Esko’s new initiative to connect and integrate its prepress software with its customers’ production workflow is what it is highlighting and explaining to existing and potential customers at Printpack India. Meanwhile, with its strong footprint, its customers keep adding new software and upgrades that are being announced at the show. Among these is Creative Graphics the multi-locational flexo plate trade supplier to the flexible packaging, label, and corrugated industry with plants in every region of the country. Creative’s signing of two licenses of Esko’s latest generation high PDF editor ArtPro and Advanced software was announced on the first day of the show. 

Nawalkishore’s Achintya Soni with the Esko team
Nawalkishore’s Achintya Soni with the Esko team at Esko’s Printpack stand announcing the Esko’s prepress software signing. Photo IPP

Esko’s Karan Talwar said regarding the announcement, “Creative Graphics has been the front runner in the adoption of the latest and best technology from Esko for their prepress activities. It’s a natural progression for them to adapt to the latest generation PDF-based editing software through ArtPro+ Advanced and by seamlessly integrating it with their existing Esko Automation Engine server workflow.”

Another announcement on the first day of the show was of Nawalkishore press’s investment in an Esko Prepress System. Achintya Soni of Nawalkishore said at the time of the announcement, “Esko’s packaging prepress systems are very user friendly and the company provides prompt service support. The Artioscad and ArtPro+ packaging software suite will give us a high level of standardization and consistency in production. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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