Drytac to participate in Fespa 2022

It will showcase products from Drytac Zero at Stand C50, Hall 25

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Drytac is set for major Fespa 2022 presence with the sponsorship of Printeriors and Sustainability Spotlight zones
Drytac is set for major Fespa 2022 presence with the sponsorship of Printeriors and Sustainability Spotlight zones

Drytac, the leading international manufacturer of self-adhesive materials for the large-format print and signage markets, is delighted to announce it will sponsor two special areas of the Fespa Global Print Expo 2022.

The event is from 31 May to 3 June at the Berlin Messe in Berlin, Germany. Fespa 2022 will host leading names from the global printing industry and welcome visitors from all market corners.

Drytac will be among the major brands at the show, with its materials set to feature on a range of stands run by printing and hardware manufacturer partners, including Epson, Mutoh, and Keencut, allowing visitors to see the market-leading qualities of these materials up close.

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Drytac to sponsor printeriors and sustainability spotlight zones

Drytac will be sponsoring a brand-new section at the event, in the form of the sustainability spotlight, where visitors can learn how to make more sustainable and environmentally conscious choices for their business. The company will also be sponsoring the printeriors zone, dedicated to print applications for the interior design and decoration market.

With significant knowledge in both these areas, Drytac will feature a selection of its materials and demonstrate its products through a series of specialist video showcases and dedicated speaker sessions.

In the inaugural sustainability spotlight zone (Hall 25, C-50), the company will showcase selected products from its upcoming launch of Drytac Zero. Drytac Zero is a line of environmentally friendly products which set a new standard in sustainable solutions for the graphics, signage and display industries. 

Designed to offer a sustainable and planet-friendly alternative while still delivering high-impact and attractive graphics, Drytac Zero products provide users with many environmentally conscious benefits. For example, they have a 50% lower carbon footprint than comparable solutions and use 20% less fossil fuel resources.

All products in the new range include zero phthalates, carcinogenic additives, plasticisers, chlorine or PVC. In addition, Drytac Zero products are manufactured to ISO 14001 standards, are 100% vegan and can be fully recycled, including the adhesive, face film, liner, printed ink and laminate. 

Within the Printeriors area (South Entrance) of the exhibition, visitors will be able to learn more about Drytac’s wide range of products suitable for interior décor to cover windows, walls, floors and more. These solutions can be used for both short-term and long-term work, and are available as PVC, PET and PP solutions to suit the customer’s needs.

“We are absolutely delighted to be sponsoring both the Printeriors and Sustainability Spotlight zones at the event,” says Hayden Kelley, chief executive officer of Drytac. “These two features cover subjects and values that are incredibly important to Drytac, and we look forward to showing visitors from around the world how they can achieve their business goals with our solutions.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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