Ruchira Printing and Packaging at Kala Amb in HP

Investing in technology for growth in paper-based products

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A new Komori 7-color plus coater UV press installed at Ruchira Printing and Packaging, Kala Amb in HP.

Located just across the Himachal Pradesh border in Kala Amb, Ruchira Printing is primarily into offset printing for both commercial and carton packaging and also uses flexo and screen printing as needed. It offers specialized system packaging solutions for consumer products including secondary and tertiary packaging. The company can print and convert about 1,50,000 sheets a day, using inks from the global manufacturers in the country such as DIC, Siegwerk, and Toyo.

The company’s principal business activities are paper manufacturing, spiral paper tubes and paper cores, offset printing and packaging, and exports. As hotel owners in the foothills, they also are a part of the hospitality business. Including its subsidiaries such as Ruchira Printing and Packaging, Ruchira Papers, Ruchira Packaging Products and Well Pack Industries, totaling a turnover of about Rs 1,000 crore for the 40-year-old group.

New press and die-cutter

In the recent Q4 of FY 21-22, the company installed a new Komori 7-color G40 advance plus coater UV press and a Robus automatic BHT 1060 CE die-cutter. “The ethos of our group is to raise the bar on efficient and quality printing and to thrive using advanced technology, and so as a group, we decided to invest in these machines,” said Yogi Garg, Ruchira’s chief executive officer.

Ruchira
A new Robus automatic die cutting machine installed at Ruchira Printing and Packaging.

The company has segmented its market into four target groups – MNCs, large Indian corporates, PSUs, and top-end co-operative societies under the umbrella of food, dairy, beverages, personal care products, textiles, and footwear. “The printing and packaging industry is doing well, with a CAGR of around 15-18%. We too are performing within the same bracket,” said Lucky Garg, managing director, Ruchira.

Sustainability and expansion

On the expansion plan, Garg added, “With our new strategy in place, we are going all out in our expansion plan in our targeted packaging segments. We are adding new printing and converting pieces of machinery towards the end of April also, expecting to further increase our capacity by 30%. We’re focusing on building a strong team for idea generation as human capital is one of the most important resources for any organization to thrive.”

Bahrisons

Sustainability is an important goal for Ruchira as paper and paper-based packaging are recyclable and biodegradable by nature. “We are trying to reduce the usage of plastic wherever possible and we’re taking initiatives like water discharge treatment, organic farming, dust reduction, and usage of organic products. We are also considering shifting to solar energy to reduce carbon emissions,” said, Deepan Garg managing director of Ruchira.

“The pandemic has undoubtedly brought considerable shifts in perspective in business dynamics. As every industry faced challenges and disruptions, we too had our fair share, but there were visible positives in terms of building our resilience for this sector,” said Atul Garg. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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