Located just across the Himachal Pradesh border in Kala Amb, Ruchira Printing is primarily into offset printing for both commercial and carton packaging and also uses flexo and screen printing as needed. It offers specialized system packaging solutions for consumer products including secondary and tertiary packaging. The company can print and convert about 1,50,000 sheets a day, using inks from the global manufacturers in the country such as DIC, Siegwerk, and Toyo.
The company’s principal business activities are paper manufacturing, spiral paper tubes and paper cores, offset printing and packaging, and exports. As hotel owners in the foothills, they also are a part of the hospitality business. Including its subsidiaries such as Ruchira Printing and Packaging, Ruchira Papers, Ruchira Packaging Products and Well Pack Industries, totaling a turnover of about Rs 1,000 crore for the 40-year-old group.
New press and die-cutter
In the recent Q4 of FY 21-22, the company installed a new Komori 7-color G40 advance plus coater UV press and a Robus automatic BHT 1060 CE die-cutter. “The ethos of our group is to raise the bar on efficient and quality printing and to thrive using advanced technology, and so as a group, we decided to invest in these machines,” said Yogi Garg, Ruchira’s chief executive officer.
The company has segmented its market into four target groups – MNCs, large Indian corporates, PSUs, and top-end co-operative societies under the umbrella of food, dairy, beverages, personal care products, textiles, and footwear. “The printing and packaging industry is doing well, with a CAGR of around 15-18%. We too are performing within the same bracket,” said Lucky Garg, managing director, Ruchira.
Sustainability and expansion
On the expansion plan, Garg added, “With our new strategy in place, we are going all out in our expansion plan in our targeted packaging segments. We are adding new printing and converting pieces of machinery towards the end of April also, expecting to further increase our capacity by 30%. We’re focusing on building a strong team for idea generation as human capital is one of the most important resources for any organization to thrive.”
Sustainability is an important goal for Ruchira as paper and paper-based packaging are recyclable and biodegradable by nature. “We are trying to reduce the usage of plastic wherever possible and we’re taking initiatives like water discharge treatment, organic farming, dust reduction, and usage of organic products. We are also considering shifting to solar energy to reduce carbon emissions,” said, Deepan Garg managing director of Ruchira.
“The pandemic has undoubtedly brought considerable shifts in perspective in business dynamics. As every industry faced challenges and disruptions, we too had our fair share, but there were visible positives in terms of building our resilience for this sector,” said Atul Garg.