Ruchira Printing and Packaging at Kala Amb in HP

Investing in technology for growth in paper-based products

A new Komori 7-color plus coater UV press installed at Ruchira Printing and Packaging, Kala Amb in HP.

Located just across the Himachal Pradesh border in Kala Amb, Ruchira Printing is primarily into offset printing for both commercial and carton packaging and also uses flexo and screen printing as needed. It offers specialized system packaging solutions for consumer products including secondary and tertiary packaging. The company can print and convert about 1,50,000 sheets a day, using inks from the global manufacturers in the country such as DIC, Siegwerk, and Toyo.

The company’s principal business activities are paper manufacturing, spiral paper tubes and paper cores, offset printing and packaging, and exports. As hotel owners in the foothills, they also are a part of the hospitality business. Including its subsidiaries such as Ruchira Printing and Packaging, Ruchira Papers, Ruchira Packaging Products and Well Pack Industries, totaling a turnover of about Rs 1,000 crore for the 40-year-old group.

New press and die-cutter

In the recent Q4 of FY 21-22, the company installed a new Komori 7-color G40 advance plus coater UV press and a Robus automatic BHT 1060 CE die-cutter. “The ethos of our group is to raise the bar on efficient and quality printing and to thrive using advanced technology, and so as a group, we decided to invest in these machines,” said Yogi Garg, Ruchira’s chief executive officer.

A new Robus automatic die cutting machine installed at Ruchira Printing and Packaging.

The company has segmented its market into four target groups – MNCs, large Indian corporates, PSUs, and top-end co-operative societies under the umbrella of food, dairy, beverages, personal care products, textiles, and footwear. “The printing and packaging industry is doing well, with a CAGR of around 15-18%. We too are performing within the same bracket,” said Lucky Garg, managing director, Ruchira.

Sustainability and expansion

On the expansion plan, Garg added, “With our new strategy in place, we are going all out in our expansion plan in our targeted packaging segments. We are adding new printing and converting pieces of machinery towards the end of April also, expecting to further increase our capacity by 30%. We’re focusing on building a strong team for idea generation as human capital is one of the most important resources for any organization to thrive.”


Sustainability is an important goal for Ruchira as paper and paper-based packaging are recyclable and biodegradable by nature. “We are trying to reduce the usage of plastic wherever possible and we’re taking initiatives like water discharge treatment, organic farming, dust reduction, and usage of organic products. We are also considering shifting to solar energy to reduce carbon emissions,” said, Deepan Garg managing director of Ruchira.

“The pandemic has undoubtedly brought considerable shifts in perspective in business dynamics. As every industry faced challenges and disruptions, we too had our fair share, but there were visible positives in terms of building our resilience for this sector,” said Atul Garg. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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