Subhashish Paper Products expands monocarton capacity

Carton expansion based on robust 5-year forecast

776
DGM Technocut 1050 S at Subhashish Paper Products
DGM Technocut 1050 S at Subhashish Paper Products

Vapi-based carton manufacturer Subhashish Paper Products expects to see robust top-line growth in the coming years as it expands its printing and converting capacity, the company’s managing director, Ashish Seksaria, told Packaging South Asia.

“In the 2021-22 financial year, we expect a 40% growth in our sales. And in the coming three to five years, we envision an annual growth of 20-25% each year. We hope to double our top line in five years. This growth will be underpinned by investment in our printing and converting divisions during the 2022-2023 financial year,” Seksaria says.

The company will add a new multicolor offset packaging press, a new folder gluer, and a die cutter. These are in addition to the recent investments in adding a folder gluer and a diecutter from DGM. Subhashish Paper Products bought a new DGM Technofold 1100 folder-gluer in late 2020, followed by a DGM Technocut 1050S diecutter, installed in mid-2021.

DGM Technocut 1050 S at Subhashish Paper Products
DGM Technocut 1050 S at Subhashish Paper Products

Currently, the company operates three Heidelberg offset presses – a 6-color with coater, a 5-color, and a 2-color. In addition to the DGM folder gluer and diecutter, the company has three other folder gluers. It currently converts about 350 to 400 tons of paperboard every month. Seksaria says that although the company has not decided which brand of press and converting equipment it will buy in the coming year for its capacity expansion, the chances are it will continue with Heidelberg and DGM. “I am a big admirer of Heidelberg so most likely our new offset press will be a Heidelberg.

As for the folder gluer and diecutter, we will probably go for DGM this time as well.
We are very happy with the DGM machines and the after-sales service of the DGM India team. Nevertheless, I would like to emphasize that nothing is finalized as yet, and a final decision about the equipment brands we purchase will only be made in the early part of the next financial year,” Seksaria adds.

The new machinery that the company is planning to add will be installed at the Vapi plant, which the company is expanding in the coming months. It recently bought a plot of land adjacent to the existing unit. The plan is to combine the old and the new unit structures into a single coherent production workflow and plant.

Printpack Showdaily

Growth to be driven by existing and new customers Subhashish Paper Products mostly supplies regular cartons, crash lock-bottom cartons, and E-flute cartons to brands in the FMCG and stationery sector. The company was established in 2010, clocking
steady growth till 2016. From 2017 onwards, as it invested in more machinery, the company managed to accelerate growth. Seksaria says the next growth phase will be even more robust.

“The year 2022-2023 financial year will be a breakthrough year for us. The investment we have planned will help us in servicing both existing and new customers. Our clients are growing. We have seen a dramatic increase in their demand for higher quality and quantities fuelled by the growth in modern retail trade and online shopping. With bigger capacity, we can also acquire new customers. We are also eyeing exports of our products to the US and Africa,” he adds.

Seksaria says that brand owners are now willing to spend more on the packaging of their products, and this trend will only accelerate. He adds that demand for virgin boards is increasing as customers enhance the quality of their packaging. “When we started in 2010, 80% of our work was with recycled boards, a share that has now dropped to 50%. The change is a clear indication that quality has become a major factor when it comes to packaging.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here