Archroma at Paperex 2022

Presents new solution systems for packaging and paper

Archroma at Paperex 2022 to present new solution systems for packaging and paper. Photo Archroma

Archroma, in specialty chemicals towards sustainable solutions, will participate in the 2022 edition of Paperex to present its latest innovations and solution systems aimed to help packaging and paper manufacturers to optimize productivity and/or create value in their markets.

Archroma provides expertise in the management of whiteness, coloration, special coatings and strength for all kinds of packaging and papers. The company offers a focused product range, as well as application services from its paper experts around the globe to enhance both the optical and functional properties of packaging, paper and tissue.

The company recently launched two innovations – Cartaseal VWAF, a PFC-free and ammonia-free barrier for odorless paper-based food packaging, and a new grade in its Appretan NTR range of water-based polymeric binders based on renewable natural ingredients.

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The systems and innovations presented by Archroma have all been selected for their compliance with “The Archroma way to a sustainable world – safe, efficient, enhanced, it’s our nature.” This approach is guiding Archroma in developing its solution systems such as –

  • Boxing Clever, is a coloration solution for enhanced packaging with a more economical production.
  • Breaking News, a system for optimized production of odorless high-quality paper newsprint grades and lower chemical load.
  • Bright N’Safe is a system that brings together high whiteness & brightness with food safety for FDA compliant packaging, with improved control and reduced slowdowns in production.
  • Clean Felt, is a system for increased productivity and spotless paper, even with a higher share of recycled pulp.
  • Clean Machine, a system for stickies control on the paper and on the machine, for reduced downtime in production and the ability to use lower quality raw materials and reduce costs.
  • Hold Tight, a system for improved fiber retention and bonding… to create paper that performs cycle after cycle – and to conserve our forests.
  • Nature Bound, is a compostable binder system for food filtration materials that protect you and the planet (with the new Appretan NTR).
  • Pack it Clean, a PFC-free barrier system giving more opportunities for odorless food packaging that is easier to recycle and compost, and is safer for you and for the planet (with the new Cartaseal VWAF).
  • Print it Brite, a system that makes our paper whiter and brighter, our prints sharper and more vibrant, and the production more efficient.
  • Run Faster, a system for improved paper drainage, higher machine speeds and increased productivity.
  • Smart White, a system to optimize production even at the highest whiteness level for high quality paper, and less resource usage.

“We believe that we can help transform our industries by providing solutions that bring value, including sustainable value, whilst optimizing costs and resource utilization in production,” comments Jyotsana Shrivastava, senior vice-president, Paper and Packaging Specialties, at Archroma in India. “Visitors at our booth will be able to explore cutting-edge performance and coloration that the growing consumer demand for products that are safer for people and kinder to the environment.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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