Konica Minolta appoints Katsuhisa Asari as new MD

Kurt Asari will be driving the company’s digital transformation (DX) initiatives, strategic partnerships and business growth

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Konica Minolta
Konica Minolta appoints Katsuhisa Asari as a new managing director. Photo Konica Minolta

Konica Minolta today announced the appointment of Katsuhisa (Kurt) Asari as the new managing director, taking over the baton from Tai Nizawa. Tai Nizawa will transition to Konica Minolta Asia as the managing director to oversee the expansion of the brand’s portfolio across 14 markets from Singapore.

Kurt Asari has been associated with Konica Minolta India since 2018 as general manager of Business Planning. In his new role, Kurt Asari will drive Konica Minolta’s business and technology strategy to further the company’s digital transformation (DX) initiatives, strategic partnerships, and business growth to ensure shareholder value.

A Konica Minolta veteran, Kurt Asari started his career with this company in 1998. In his 25 years of experience, he has worn multiple hats in sales, marketing, strategic planning and business development in North/Central Americas and the Middle East. This journey also includes his 13-year international stint before joining India in 2018.

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“We are fully committed to the Indian market and looking forward to building on Konica Minolta’s track record of success through expanding our core business. I envision continuing our current strategies to expand Konica Minolta’s presence in professional printing, managed services and digital solutions domains while gaining share in the core MFP business”, Asari said.

Konica Minolta India has cemented its stance as a company that cares about its employees, customers, and the community and is deeply committed to ethical leadership and creating societal value.

Asari added, “We have great talents and customer-first DNA in the company. We will continue to service our customers with the same customer-centric experiences they expect from Konica Minolta while driving digital transformation to serve them better and more seamlessly.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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