Konica Minolta appoints Katsuhisa Asari as new MD

Kurt Asari will be driving the company’s digital transformation (DX) initiatives, strategic partnerships and business growth

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Konica Minolta
Konica Minolta appoints Katsuhisa Asari as a new managing director. Photo Konica Minolta

Konica Minolta today announced the appointment of Katsuhisa (Kurt) Asari as the new managing director, taking over the baton from Tai Nizawa. Tai Nizawa will transition to Konica Minolta Asia as the managing director to oversee the expansion of the brand’s portfolio across 14 markets from Singapore.

Kurt Asari has been associated with Konica Minolta India since 2018 as general manager of Business Planning. In his new role, Kurt Asari will drive Konica Minolta’s business and technology strategy to further the company’s digital transformation (DX) initiatives, strategic partnerships, and business growth to ensure shareholder value.

A Konica Minolta veteran, Kurt Asari started his career with this company in 1998. In his 25 years of experience, he has worn multiple hats in sales, marketing, strategic planning and business development in North/Central Americas and the Middle East. This journey also includes his 13-year international stint before joining India in 2018.

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“We are fully committed to the Indian market and looking forward to building on Konica Minolta’s track record of success through expanding our core business. I envision continuing our current strategies to expand Konica Minolta’s presence in professional printing, managed services and digital solutions domains while gaining share in the core MFP business”, Asari said.

Konica Minolta India has cemented its stance as a company that cares about its employees, customers, and the community and is deeply committed to ethical leadership and creating societal value.

Asari added, “We have great talents and customer-first DNA in the company. We will continue to service our customers with the same customer-centric experiences they expect from Konica Minolta while driving digital transformation to serve them better and more seamlessly.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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