Zoom Print by Print Mart installs an MGI JetVarnish 3DS

Konica Minolta helps in augmenting the production capacity

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Zoom Print by Print Mart
Atul and Vikas Bhatt of Print Mart with Konica Minolta team standing in front of the newly installed MGI JetVarnish 3DS at Pitam Pura, Delhi. Photo IPP

The resumption of digital press installations on a weekly if not daily basis indicates the return of commercial printing and the need to build up capacities. Although the per-page cost of digital print remains higher than offset print, it continues to grow for short runs and increasingly encroaches into slightly higher quantities especially for book printing as the economy opens up.

Zoom Print by Print Mart has installed its third digital machine from Konica Minolta India,  an MGI JetVarnish 3DS in March 2022. In our recent visit to its Pitam Pura branch in New Delhi, the Konica Minolta and Print Mart teams gave us a tour of the plant and briefed us about their recently purchased machines.

Print Mart has a total of 27 outlets across Delhi, Ghaziabad, Faridabad in the Delhi NCR and in other cities further away such as Moradabad and Jalandhar. Its monthly print production capacity is approximately 44 lakh (4.4 million) A4 pages. Most of this print capacity is in full color, and with capabilities in several plants to add special accent colors such as pink, white, gold, and silver. Its monochrome capacity of 20 lakh (or 2 million) A4 pages has been added in the past year.

The MGI JetVarnish 3DS has augmented the digital print and embellishment or enhancement capacity of Print Mart. It can spot coat prints, highlight defined areas and add 3D effects. The digital varnish technology is suited for a wide range of applications, from books to business cards, high-end invitation cards, packaging, point of sale (POS) material and other print products. The machine also includes a full-page scanner.

Vikas Bhatt, director and partner of Print Mart, remarks, “We at Print Mart print on all media, for example, wedding cards, business cards, books, catalogs, and monocartons for cosmetics, food, spices, and health brands. Everything can be printed at Print Mart. Our machines can print on paper and paperboard from 57 to 400 gsm. We have experience with 70 gsm paper and have not yet tried 57 gsm.

Bhatt says, the primary purpose of buying a new machine is to boost the production capacity and maintain or enhance the product mix. He added that since his company’s clicks on its machines are high, it adds new machines both to maintain quality and to offer print quality that is better than others. The added value of print enhancements and special effects using the MGI helps it to differentiate its imaging services further from other print service providers.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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