Zoom Print by Print Mart installs an MGI JetVarnish 3DS

Konica Minolta helps in augmenting the production capacity

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Zoom Print by Print Mart
Atul and Vikas Bhatt of Print Mart with Konica Minolta team standing in front of the newly installed MGI JetVarnish 3DS at Pitam Pura, Delhi. Photo IPP

The resumption of digital press installations on a weekly if not daily basis indicates the return of commercial printing and the need to build up capacities. Although the per-page cost of digital print remains higher than offset print, it continues to grow for short runs and increasingly encroaches into slightly higher quantities especially for book printing as the economy opens up.

Zoom Print by Print Mart has installed its third digital machine from Konica Minolta India,  an MGI JetVarnish 3DS in March 2022. In our recent visit to its Pitam Pura branch in New Delhi, the Konica Minolta and Print Mart teams gave us a tour of the plant and briefed us about their recently purchased machines.

Print Mart has a total of 27 outlets across Delhi, Ghaziabad, Faridabad in the Delhi NCR and in other cities further away such as Moradabad and Jalandhar. Its monthly print production capacity is approximately 44 lakh (4.4 million) A4 pages. Most of this print capacity is in full color, and with capabilities in several plants to add special accent colors such as pink, white, gold, and silver. Its monochrome capacity of 20 lakh (or 2 million) A4 pages has been added in the past year.

The MGI JetVarnish 3DS has augmented the digital print and embellishment or enhancement capacity of Print Mart. It can spot coat prints, highlight defined areas and add 3D effects. The digital varnish technology is suited for a wide range of applications, from books to business cards, high-end invitation cards, packaging, point of sale (POS) material and other print products. The machine also includes a full-page scanner.

Vikas Bhatt, director and partner of Print Mart, remarks, “We at Print Mart print on all media, for example, wedding cards, business cards, books, catalogs, and monocartons for cosmetics, food, spices, and health brands. Everything can be printed at Print Mart. Our machines can print on paper and paperboard from 57 to 400 gsm. We have experience with 70 gsm paper and have not yet tried 57 gsm.

Bhatt says, the primary purpose of buying a new machine is to boost the production capacity and maintain or enhance the product mix. He added that since his company’s clicks on its machines are high, it adds new machines both to maintain quality and to offer print quality that is better than others. The added value of print enhancements and special effects using the MGI helps it to differentiate its imaging services further from other print service providers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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