Mathrubhumi begins its centenary celebrations

From freedom fighting to building an inclusive democratic nation

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Mathrubhumi
Mathrubhumi begins its centenary celebrations in March 2022. Photo Mathrubhumi

On 18 March 2022, the centenary celebrations of the Mathrubhumi daily and news media group were inaugurated with the Indian prime minister Narendra Modi acknowledging the role of the print media in the freedom struggle and the continued tasks of establishing democracy and nation-building. He said that “Mathrubhumi is a key part of the glorious tradition of newspapers and journals founded all across India to unify the people of our nation against colonial rule.

“If we look back at our history, several greats have been associated with some or the other [news] paper. Lokmanya Tilak nurtured Kesari and Mahratta. Gopal Krishna Gokhale was associated with Hitavada. When we remember Mahatma Gandhi, we also remember his works in Young India, Navjivan, and Harijan.

“Several leading lights such as Shri KP Kesava Menon, KA Damodar Menon, Kerala Gandhi Shri K Kelappan, and Kuroor Neelakandan Namboodiripad, have been associated with Mathrubhumi. I would like to remember MP Veerendra Kumar, who oversaw the rapid growth of Mathrubhumi. We will never forget his efforts to uphold India’s democratic ethos during the Emergency. He was a great orator, scholar, and was passionate about the environment,” the prime minister added.

Mathrubhumi began as a tribune of the Indian freedom struggle when its founders began collecting money to establish the paper in February 1922 in Kozhikode in Kerala. It began publication a year later on 18 March 1923 which was also near the first anniversary of Gandhi’s arrest by British officials on 10 March 1922 for sedition – a charge for which he was sentenced to prison for six years. 

The founders’ mission statement was universal, calling for the upliftment of the downtrodden all over the world, for political freedom, political and social equality while championing the unity of Kerala, and taking pride in the diversity of the country. The paper’s brightest chapters include the agitations spearheaded by its founders for temple entry that changed India’s thinking about the social sickness of untouchability. 

As Rajmohan Gandhi writes on the occasion, “Mathrubhumi’s centenary is a milestone where the modern traveler who pauses to ask questions can find extraordinary answers. He learns that the courageous Malayalis who founded Mathrubhumi one hundred years ago thought that climbing one steep mountain would not be satisfying enough. They wished to climb at least three. They wanted India’s independence from the British. They wanted social equality among Kerala’s separated castes and outcastes. And they wanted to keep different religious communities on a common platform.

“Each goal was crazy, and the founders made their project crazier still by telling themselves that they would take a difficult route to reach the summit – the route of logic (pointing out that humanity was one), of personal example, and risk. They would risk imprisonment. They would risk opprobrium. “The British will call us disloyal. So will our own traditionalists. Let them. Liberty and equality demand an uphill climb.

“History has recorded that for the historic Vaikom Satyagraha (1924-25) the initiative was taken by the Mathrubhumi founders and their reform-driven associates. Gandhi responded, and India’s social and political future changed. History has also recorded that Vaikom’s biggest achievement was not that one hoary temple reluctantly opened some of its doors to long-excluded human beings. Vaikom’s amazing achievement was that Malayalis everywhere, and Indians everywhere, realized that untouchability was a sickness that Indian society had to face and overcome.”

Begun as a thrice-weekly newspaper in Kozhikode in March 1923, the news media group currently publishes the daily from multiple centers in Kerala and several national metros. The group currently has several other periodicals and digital and electronic platforms. In the past more than a decade since 2011, it has modernized its infrastructure and printing plants with significant investments. Its largest plant with new double-width presses and automated mailrooms in Kozhikode was officially inaugurated last year. Mathrubhumi is currently building a new cultural and literary center in Kaloor in the heart of Kochi.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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