Re-connect at Xeikon Café Europe

Live demos on digital label production at Xeikon HQ in Belgium

Xeikon to engage and showcase its new innovations at Xeikon Café Europe
Xeikon to engage and showcase its new innovations at Xeikon Café Europe

In response to the cancellation of this year’s Labelexpo Europe and to maintain contact, showcase its latest innovations and inform its customers, Xeikon and a variety of its industry partners have announced a special edition of its ever-popular Xeikon Café to take place at the company’s headquarters in Antwerp, Belgium at the end of April. Entrance is free, and visitors will discover new digital printing solutions for various applications and print sectors. 

Filip Weymans, vice president of marketing, explains, “In these uncertain times and with printers facing unprecedented challenges, we want to re-connect, engage and showcase new innovations with the potential to address the challenges. Our Xeikon Café events are designed to learn, discover and re-connect. Each event is structured to give the visitor insight into the latest trends in digitalizing print production, discover new printing applications, watch live demonstrations of different digital production set-ups and re-connect with other printers and converters. At the upcoming event in April, visitors will have the opportunity to see in action the latest technological advancements, which we are sure will be of great interest.”

Xeikon has put together a conference program with industry experts discussing the most relevant issues in our industries. There will be in-depth presentations on several applications and plenty of opportunities for interaction and questions.  

Five reasons to visit Xeikon Café 

  • Keep up to date with new market trends
  • Discover new printing applications and the latest digital print production innovations
  • Re-connect with other printers and converters
  • Watch live demonstrations of different digital production set-ups
  • Take away a helpful guide and framework to move forward on the pathway to digital transformation

Weymans concludes, “We are looking forward to highlighting different digital opportunities to suit the diversity of needs of today’s printers and converters. Digital innovations are a response to ongoing trends in the market. All Xeikon presses are now designed with cloud connection and next-generation interfaces to connect and integrate at each step. With over 30 years experience in digital technologies, Xeikon can advise and support companies in their digital choices, which can only lead to business growth.” 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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