Durst launches Rho 2500 and P5 350 at Printing United

Wide-format industrial printers

187
Durst Rho 2500
Durst Rho 2500

Durst, a manufacturer of digital printing and production technologies, launched the new Rho 2500 Series and the Durst P5 350 printer in North America for the first time at its stand 7816 during Printing United in Dallas, Texas, from 23-25 October 2019.

An evolution of the Rho 1300 Series, the newly designed Rho 2500 is a modular, versatile industrial production printer available in three different versions with upgrades possible at any time. All the printers are equipped with Durst Workflow Print, the new production software, and the monitoring tool, Durst Analytics. The machine was showcased alongside the Durst P5 350.

The Rho 2500’s new 8pl printheads with variodrop printing technology enable higher resolution of 1000 x 800 dpi, finer printing quality and sharpness with productivity up to 1,200 square meters an hour. Other possibilities are for volume production, high speed and a Smart 4 printing mode for the 6-color version. Starting with six head rows for the S model, the next level of the Rho 2500 M comprises eight head rows and the Rho 2500 L has 10 head rows, all of which can have the optional white color. Other options include a stacker for ¾ or full automation, a dual track printing mode, a safe ink refill identification system and camera control on the outside of the printer while operating the monitor screen.

Tim Saur, managing director of Durst North America, said, “The P5 is an outstanding new technology platform while the launch of the Rho 2500 industrial production printer provides a modular system that can be upgraded at any time. All of our machines benefit from the comprehensive Durst software solutions to maximize the potential of process automation and digitization.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here