Durst launches Rho 2500 and P5 350 at Printing United

Wide-format industrial printers

Durst Rho 2500
Durst Rho 2500

Durst, a manufacturer of digital printing and production technologies, launched the new Rho 2500 Series and the Durst P5 350 printer in North America for the first time at its stand 7816 during Printing United in Dallas, Texas, from 23-25 October 2019.

An evolution of the Rho 1300 Series, the newly designed Rho 2500 is a modular, versatile industrial production printer available in three different versions with upgrades possible at any time. All the printers are equipped with Durst Workflow Print, the new production software, and the monitoring tool, Durst Analytics. The machine was showcased alongside the Durst P5 350.

The Rho 2500’s new 8pl printheads with variodrop printing technology enable higher resolution of 1000 x 800 dpi, finer printing quality and sharpness with productivity up to 1,200 square meters an hour. Other possibilities are for volume production, high speed and a Smart 4 printing mode for the 6-color version. Starting with six head rows for the S model, the next level of the Rho 2500 M comprises eight head rows and the Rho 2500 L has 10 head rows, all of which can have the optional white color. Other options include a stacker for ¾ or full automation, a dual track printing mode, a safe ink refill identification system and camera control on the outside of the printer while operating the monitor screen.

Tim Saur, managing director of Durst North America, said, “The P5 is an outstanding new technology platform while the launch of the Rho 2500 industrial production printer provides a modular system that can be upgraded at any time. All of our machines benefit from the comprehensive Durst software solutions to maximize the potential of process automation and digitization.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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