Spark Printing fuels 400% growth with MGI JETvarnish 3D special effects

Konica Minolta digital print enrichment solutions

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Spark 2019 FSEA Sourcebook Image

Memphis, Tennessee based Spark Printing has lit a bonfire of new business opportunities with print buyers, brands and other fellow commercial print service providers over the last year with its MGI JETvarnish 3D digital print enhancement press from Konica Minolta.

By taking a creative approach to decorative design and using an advisory-based method of delivering finishing services for promotional marketing campaigns, the company has grown by 400% in the last year by developing partnerships with peers in the industry to make their JETvarnish 3D embellishment resources available to other printers and agencies on a national basis.

A campaign-based printing model

Summarizing his experience with the JETvarnish 3D solution, Jeff Cowens, president of Spark Printing said, “The beauty of this machine is discovering new special effects that we didn’t even know were possible before. This technology is turning traditional 2D graphic design into 3D fashion statements and it allows us to act as a brand consultant for our printing partners and customers in the industry.”

In addition to its JETvarnish 3D digital special effects, Spark also offers brand management support for print campaigns with wide-format sign displays, direct mail programs and other traditional commercial printing applications produced by Konica Minolta AccurioPress C6100.

A recent important project and success story involved their work to support the 50thanniversary commemoration of Martin Luther King, Jr’s tragic death for the National Civil Rights Museum. Spark produced a variety of materials and memorabilia for the notable historical event with recurring graphical citizenship themes that allowed the important non-profit organization to exceed its donor fundraising and member participation goals.

Inkjet Summit candy boxes

At the recent 2019 Inkjet Summit, the leading digital printing technology conference produced by NAPCO Media and co-sponsored by Printing Impressions Magazine and In-Plant Impressions Magazine, Spark Printing contributed special souvenir chocolate candy boxes for attendees that showcased their JETvarnish 3D sensory and dimensional foiling capabilities. The boxes also featured a new clear glitter hologram foil from Crown Roll Leaf designed for highlighting corporate logos and brand messages on folding cartons, labels, mailpieces, and retail merchandising sign displays.

FSEA Odyssey Expo sourcebook directory

The biennial Odyssey Expo, hosted by the International Association of Diecutting and Diemaking (IADD) and the Foil & Specialty Effects Association (FSEA), is a leading postpress industry forum for commercial printers, trade finishers and packaging converters. At the event, the elite craft of decorative print enhancement is catalogued for the marketplace with the publication of the FSEA Sourcebook Directory, a compendium of member services available to print buyers, brands and agencies.

This year, Spark Printing contributed to the proceedings by producing a special duplex promotional insert in the FSEA Sourcebook that illustrates the high-impact brand value available to print buyers seeking to deliver targeted, personalized communications with JETvarnish 3D embossed Variable Data Foiling (VDF) techniques. This piece was produced using 3 different Crown Roll Leaf foils: Cherry Red, Penny Copper and Rainbow Hologram and utilized an Abraham Lincoln one cent U.S. coin image and a complex electronic circuit board design for maximum effect.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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