Spark Printing fuels 400% growth with MGI JETvarnish 3D special effects

Konica Minolta digital print enrichment solutions

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Spark 2019 FSEA Sourcebook Image

Memphis, Tennessee based Spark Printing has lit a bonfire of new business opportunities with print buyers, brands and other fellow commercial print service providers over the last year with its MGI JETvarnish 3D digital print enhancement press from Konica Minolta.

By taking a creative approach to decorative design and using an advisory-based method of delivering finishing services for promotional marketing campaigns, the company has grown by 400% in the last year by developing partnerships with peers in the industry to make their JETvarnish 3D embellishment resources available to other printers and agencies on a national basis.

A campaign-based printing model

Summarizing his experience with the JETvarnish 3D solution, Jeff Cowens, president of Spark Printing said, “The beauty of this machine is discovering new special effects that we didn’t even know were possible before. This technology is turning traditional 2D graphic design into 3D fashion statements and it allows us to act as a brand consultant for our printing partners and customers in the industry.”

In addition to its JETvarnish 3D digital special effects, Spark also offers brand management support for print campaigns with wide-format sign displays, direct mail programs and other traditional commercial printing applications produced by Konica Minolta AccurioPress C6100.

A recent important project and success story involved their work to support the 50thanniversary commemoration of Martin Luther King, Jr’s tragic death for the National Civil Rights Museum. Spark produced a variety of materials and memorabilia for the notable historical event with recurring graphical citizenship themes that allowed the important non-profit organization to exceed its donor fundraising and member participation goals.

Inkjet Summit candy boxes

At the recent 2019 Inkjet Summit, the leading digital printing technology conference produced by NAPCO Media and co-sponsored by Printing Impressions Magazine and In-Plant Impressions Magazine, Spark Printing contributed special souvenir chocolate candy boxes for attendees that showcased their JETvarnish 3D sensory and dimensional foiling capabilities. The boxes also featured a new clear glitter hologram foil from Crown Roll Leaf designed for highlighting corporate logos and brand messages on folding cartons, labels, mailpieces, and retail merchandising sign displays.

FSEA Odyssey Expo sourcebook directory

The biennial Odyssey Expo, hosted by the International Association of Diecutting and Diemaking (IADD) and the Foil & Specialty Effects Association (FSEA), is a leading postpress industry forum for commercial printers, trade finishers and packaging converters. At the event, the elite craft of decorative print enhancement is catalogued for the marketplace with the publication of the FSEA Sourcebook Directory, a compendium of member services available to print buyers, brands and agencies.

This year, Spark Printing contributed to the proceedings by producing a special duplex promotional insert in the FSEA Sourcebook that illustrates the high-impact brand value available to print buyers seeking to deliver targeted, personalized communications with JETvarnish 3D embossed Variable Data Foiling (VDF) techniques. This piece was produced using 3 different Crown Roll Leaf foils: Cherry Red, Penny Copper and Rainbow Hologram and utilized an Abraham Lincoln one cent U.S. coin image and a complex electronic circuit board design for maximum effect.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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