Adway Print Concept moves its plant to Noida

New location, automated postpress, and a quality expansion plan

Adway Print Concept
Anuj and Pradeep Jain of Adway Print Concept standing in front of their newly installed MK EasyMatrix 106CS die-cutter at Noida. Photo PSA

Noida-based Adway Print Concept is an established manufacturer and supplier of monocartons, labels, catch covers inserts, rigid boxes, litho laminated cartons, and luxury boxes. It relocated its plant from Delhi in June 2020 to Noida. The company’s director Anuj Kumar Jain, says, “Our existing Delhi facility, which was rented, demanded more space. There is now enough land in Noida which we purchased in January 2020, with production beginning there in June the same year.” Thus far, the new plant has a built-up area of 40,000 square feet. 

Adway Print Concept has all the print and decoration, converting, and special finishing equipment needed to manufacture monocartons and luxury hard box cartons. In the press room, it runs a Komori 4-color Lithrone G40 offset press and a Heidelberg double-color plus coater press. In the converting section, it has recently bolstered and automated its die-cutting capacity with the installation of the MK EasyMatrix 106CS die-cutter. It also has a Polar diecutter and six manual die-cutting machines.

Adway Print Concept
Komori 4-color Lithrone G40 installed at Adway Print Concept, Noida.
Photo PSA

Further, in the carton workflow, the converting section includes a Bobst Visionfold folder gluer and Zhongke gluing machines. Other finishing equipment consists of an eFlute laminator, Stahl Ti36 folder, and an automatic insert folder as well Polar automated guillotines.

Adway Print Concept
Bobst Visionfold folder-gluer.
Photo PSA

Adway’s move to Noida has helped extend its carton converting capacity while the company remains engaged in commercial printing. Separate floors are dedicated to commercial printing and for the finishing, coating, lamination lines for the converting of monocartons, rigid boxes, and luxury boxes for the converting lines. The company can provide cartons with all types of substrates including met pet and coating and decoration with aqueous and UV, spot UV and hybrid UV varnish, hot foil stamping, and braille embossing. It uses ink from Toyo and Siegwerk.

Jain spoke about his customer segments for cartons, “The company is catering to the cosmetics, automotive, electronics, food and beverages, and especially the pharma industries.” The company moved from Delhi to the new premises in Noida during the Covid-19 pandemic caused some inevitable production delays, but currently, normalcy has resumed and the throughput is smoother with the new automatic diecutter in place.

Digital metallic decoration & label press plans

Pradeep Kumar Jain, one of the company’s directors says, “We can now carry out our expansion plans that had stalled due to space constraints. Planned is the addition of finishing and printing machines and diversification to other segments such as blister packaging, stickers, and rigid boxes.”

“We are planning to introduce a new printing line that is only used in digital printing. Instead of using met-pet printing, we will now use silver metallic printing, which is also a normal printing, but it is a better embellishment of the product and it is environmentally friendly and recyclable because the substrate is not laminated with metallic polyester film. This will be the future for digital printing, but the machine is fairly expensive,” said Jain. 

“We also plan to introduce sticker label machines for cosmetic bottles and window patching machines for liner cartons. We are also planning to install the Gallus Labelmaster flexo label press for enhancing the business’ growth and the quality of products provided by Adway,” the Jain brothers added.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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