Ipp Group to again produce the PrintPack Show Daily on all five days

PrintPack India from 26-30 May 2022

Printpack India
Printpack India will be held from 26-30 May 2022 at Greater Noida. Photo Printpackipama

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022. It’s been a long time and we expect the show to be a mutual celebration of both the exhibitors and the visitors of the tough road of economic recovery and the role that our industry can play in it.

We hope that the Show Daily in print will again reflect many of the exhibitor offerings at the show and the welcome reactions of the visitors looking to get their businesses back on track.

The PrintPack India exhibition last held in January 2019 is being held from 26 to 30 May 2022 at its now normal venue, the Greater Noida Exhibition and Expo Centre. Organized by IPAMA the organization of the Indian manufacturers of print and packaging equipment it is the largest print-related show in the country and the forthcoming event with more than 400 exhibitors will be its 15th edition. The biennial event was to take place in 2021 but was delayed because of the Covid-19 pandemic.

The few small shows that have taken place in the last quarter of 2021 just preceding the Omicron wave in December and January 2022 were big on enthusiasm. Everywhere printers and converters are keen not only to get back to business but to visit shows that are near them and which follow the guidelines for safe participation, although the pandemic has seemingly subsided in India.

Printpack Show Daily
The IppGroup will again produce the Printpack India Show Daily as it did at the last show

Over 90% of the eligible adults have been vaccinated once and more than 75% have been vaccinated twice and a considerable number have received their booster dose. In addition, a large number of the younger demographic groups have been vaccinated while the vaccination drive moves to even younger school-going children in the next few weeks. Indian Covid-19 prevention compliance now encompasses approximately 2 billion vaccinations with the reported daily new active cases and deaths amongst the lowest in the world.

The Covid-19 pandemic led to the initial country-wide lockdown on 25 March 2020. What have we learned in these two long years? Perhaps the meaning of resilience, since the many small and medium-sized companies of our industry have had to rely on our resources and the forbearance of our employees. We have been helped by our customers and suppliers too – as we struggled to produce our deliverables.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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