Milliken’s ColorDirection 2023 bold unity

Evoking a sense of belonging and familiarity

By
IPP Desk
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200
Milliken
Milliken’s ColorDirection 2023 Bold Unity: evoking a sense of belonging and familiarity. Photo Milliken

In 2023, as the world celebrates a resilience greater than we could have hoped for, Milliken ColorDirection Bold Unity presents a collection of connected tones powerful in impact and vulnerable in expression, colors that can sing gentle harmonies or raise the roof with vibrancy.

The new 2023 collection is the work of thought-leaders and trend-watchers in the worlds of textiles, packaging, fashion, design, and marketing and a specially convened Milliken panel, analyzing what’s trending today and what is next.

Mixing the dreamlike with the ultra-real, the gentle unknown with the vibrant unmissable, Milliken ColorDirection 2023 – Bold Unity combines a palette of boldness with pastel alter-egos, creating tones and contrasts that work together as a team.Milliken

Extravagant Orange

When it’s time to be sharp and fresh, nothing beats extravagant orange. It’s a powerful and universal color that brings brightness to a world still waking up to new possibilities. Both vibrant and clear it’s a rich sign that shouts for positive action and new hope.

Radiant Rose

Shining its bold strength through the color palette, Radiant Rose brings together a softer harmony of warmth and comfort. This is the tone of challenging norms and of working together to create new visual languages from an alphabet of color.

Lavender Embrace

A sure sign of luxury and ceremony, Lavender Embrace is the go-to color for effortless comfort, texture, and richness. In a time when the world is crying out for good news and extra care, this is the color that brings support and reassurance to the palette.

Unity Blue

The flagship color of the Bold Unity range, Unity Blue, is an unforgettable link to the oceans of possibilities within us, a time for exploration and trust in what is to come. With this classic blue, we reach out our arms to welcome the potential ahead, putting the past to rest.

Coral Moments

Adding a welcome note of freshness and light, Coral Moments is the spirit of playfulness for the consumer’s mind. Carefree walks with loved ones under bright summer skies, precious days collecting moments that will live forever in memory, all with the crisp bright comfort of this unmistakable hue.

Team Green

Working together with nature, society is building an era of growing respect and Team Green flies the flag for new generations of love for our planet. A statement that is both bright and rich, this shade represents the fertile and vibrant world around us.

Sharply Citrus

After quiet years in disconnected shadows, the world is starting to come together to be seen and to be bold. In contrast with the humble shades of softer colors, Sharply Citrus brings a call for attention and urgency that dares to be noticed. This is the color to make it happen.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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