Milliken’s ColorDirection 2023 bold unity

Evoking a sense of belonging and familiarity

Milliken’s ColorDirection 2023 Bold Unity: evoking a sense of belonging and familiarity. Photo Milliken

In 2023, as the world celebrates a resilience greater than we could have hoped for, Milliken ColorDirection Bold Unity presents a collection of connected tones powerful in impact and vulnerable in expression, colors that can sing gentle harmonies or raise the roof with vibrancy.

The new 2023 collection is the work of thought-leaders and trend-watchers in the worlds of textiles, packaging, fashion, design, and marketing and a specially convened Milliken panel, analyzing what’s trending today and what is next.

Mixing the dreamlike with the ultra-real, the gentle unknown with the vibrant unmissable, Milliken ColorDirection 2023 – Bold Unity combines a palette of boldness with pastel alter-egos, creating tones and contrasts that work together as a team.Milliken

Extravagant Orange

When it’s time to be sharp and fresh, nothing beats extravagant orange. It’s a powerful and universal color that brings brightness to a world still waking up to new possibilities. Both vibrant and clear it’s a rich sign that shouts for positive action and new hope.

Radiant Rose

Shining its bold strength through the color palette, Radiant Rose brings together a softer harmony of warmth and comfort. This is the tone of challenging norms and of working together to create new visual languages from an alphabet of color.

Lavender Embrace

A sure sign of luxury and ceremony, Lavender Embrace is the go-to color for effortless comfort, texture, and richness. In a time when the world is crying out for good news and extra care, this is the color that brings support and reassurance to the palette.

Unity Blue

The flagship color of the Bold Unity range, Unity Blue, is an unforgettable link to the oceans of possibilities within us, a time for exploration and trust in what is to come. With this classic blue, we reach out our arms to welcome the potential ahead, putting the past to rest.

Coral Moments

Adding a welcome note of freshness and light, Coral Moments is the spirit of playfulness for the consumer’s mind. Carefree walks with loved ones under bright summer skies, precious days collecting moments that will live forever in memory, all with the crisp bright comfort of this unmistakable hue.

Team Green

Working together with nature, society is building an era of growing respect and Team Green flies the flag for new generations of love for our planet. A statement that is both bright and rich, this shade represents the fertile and vibrant world around us.

Sharply Citrus

After quiet years in disconnected shadows, the world is starting to come together to be seen and to be bold. In contrast with the humble shades of softer colors, Sharply Citrus brings a call for attention and urgency that dares to be noticed. This is the color to make it happen.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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