Milliken’s ColorDirection 2023 bold unity

Evoking a sense of belonging and familiarity

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Milliken
Milliken’s ColorDirection 2023 Bold Unity: evoking a sense of belonging and familiarity. Photo Milliken

In 2023, as the world celebrates a resilience greater than we could have hoped for, Milliken ColorDirection Bold Unity presents a collection of connected tones powerful in impact and vulnerable in expression, colors that can sing gentle harmonies or raise the roof with vibrancy.

The new 2023 collection is the work of thought-leaders and trend-watchers in the worlds of textiles, packaging, fashion, design, and marketing and a specially convened Milliken panel, analyzing what’s trending today and what is next.

Mixing the dreamlike with the ultra-real, the gentle unknown with the vibrant unmissable, Milliken ColorDirection 2023 – Bold Unity combines a palette of boldness with pastel alter-egos, creating tones and contrasts that work together as a team.Milliken

Extravagant Orange

When it’s time to be sharp and fresh, nothing beats extravagant orange. It’s a powerful and universal color that brings brightness to a world still waking up to new possibilities. Both vibrant and clear it’s a rich sign that shouts for positive action and new hope.

Radiant Rose

Shining its bold strength through the color palette, Radiant Rose brings together a softer harmony of warmth and comfort. This is the tone of challenging norms and of working together to create new visual languages from an alphabet of color.

Lavender Embrace

A sure sign of luxury and ceremony, Lavender Embrace is the go-to color for effortless comfort, texture, and richness. In a time when the world is crying out for good news and extra care, this is the color that brings support and reassurance to the palette.

Unity Blue

The flagship color of the Bold Unity range, Unity Blue, is an unforgettable link to the oceans of possibilities within us, a time for exploration and trust in what is to come. With this classic blue, we reach out our arms to welcome the potential ahead, putting the past to rest.

Coral Moments

Adding a welcome note of freshness and light, Coral Moments is the spirit of playfulness for the consumer’s mind. Carefree walks with loved ones under bright summer skies, precious days collecting moments that will live forever in memory, all with the crisp bright comfort of this unmistakable hue.

Team Green

Working together with nature, society is building an era of growing respect and Team Green flies the flag for new generations of love for our planet. A statement that is both bright and rich, this shade represents the fertile and vibrant world around us.

Sharply Citrus

After quiet years in disconnected shadows, the world is starting to come together to be seen and to be bold. In contrast with the humble shades of softer colors, Sharply Citrus brings a call for attention and urgency that dares to be noticed. This is the color to make it happen.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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