Inkjet Insight webinar bound to get feisty. People have strong opinions on brand colors, how to match them, and how closely they should be matched. Not all of those viewpoints are founded on facts, and even those who claim to be relying on facts may be using sloppy or out-of-context research.
Can inkjet “hit” brand colors? That depends on what you mean by “hit.” The reality is that many brands don’t consistently hit their intended targets on any printing process, and color guides used to assess accuracy are themselves often flawed. This session will present research on brand color tolerance, the use of color guides, and the effectiveness of color guides in pursuit of color matching. Common challenges with specifying colors for accurate production will be discussed along with tools and standards for improving the process.
The webinar is on “Understanding the realities of Brand Colors (and Inkjet)” on Monday, 4 October 2021, at 1300 hrs IST. Eddy Hagen, chief executive officer, insight4print, and Elizabeth Gooding, inkjet insight, will be the speaker for the webinar.
What you’ll learn in the webinar
Why color guides can be misleading
How to set proper expectations for designers (and production)
Tools and approaches for specifying colors accurately
Don’t miss out on the latest inkjet insight webinar…!!!
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.
