Inkjet Insight webinar — Understanding the Realities of Brand Colors (and Inkjet)

Eddy Hagen talks on The Reality of Brand Colors

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Inkjet insight
Inkjet Insight Webinar on 4 October 2021

Inkjet Insight webinar bound to get feisty.  People have strong opinions on brand colors, how to match them, and how closely they should be matched. Not all of those viewpoints are founded on facts, and even those who claim to be relying on facts may be using sloppy or out-of-context research.

Can inkjet “hit” brand colors? That depends on what you mean by “hit.” The reality is that many brands don’t consistently hit their intended targets on any printing process, and color guides used to assess accuracy are themselves often flawed. This session will present research on brand color tolerance, the use of color guides, and the effectiveness of color guides in pursuit of color matching. Common challenges with specifying colors for accurate production will be discussed along with tools and standards for improving the process.

The webinar is on “Understanding the realities of Brand Colors (and Inkjet)” on Monday, 4 October 2021, at 1300 hrs IST. Eddy Hagen, chief executive officer, insight4print, and Elizabeth Gooding, inkjet insight, will be the speaker for the webinar.

What you’ll learn in the webinar

  • Why color guides can be misleading
  • How to set proper expectations for designers (and production)
  • Tools and approaches for specifying colors accurately

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2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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