How print could help in Partygate

Next time, please send a printed invitation

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Boris Johnson and Carrie Symonds, in welcoming mode cropped image from Wikkicommons/Partygate
Boris Johnson and Carrie Symonds, in welcoming mode cropped image from Wikkicommons

Dear Boris and Carrie,
I hope you’ll forgive the informality of this letter, but given the depth of interest in your lives at the moment, I can’t help that feel I know you now and the predicament you find yourself in. The fact is that had you called on the services of a printer over the last year or so, things would have been so much easier for you and everybody that has worked at Number 10.

First, if you want to hold a party, please, please send a printed invitation. There are times when an email just will not do. As you have found not everyone sees an email, but everyone opens an invitation and will position it on a mantlepiece so that you can’t forget the date. An invitation makes it clear what is and what isn’t a party, cake or no cake. It is easy to get confused over dates and memory. When you are busy people, print can can really help. Don’t stop there: make it a really special event with personalised labels for wine bottles (it hides the identity of the wine, even Laski Riesling or Bulls Blood from Hungary becomes special with a personalised label) or shrink sleeves to hide the fact that it’s a can of Estrella you are swigging from.

And if there is a regular drinks in the garden on a Friday evening to wind down after another hectic week saving the country, why not stick printed posters in the places where people gather so that they know it’s a regular work thing, not a special party. Finally if you are having a special party, to mark a birthday for example, why not create a photobook so that you remember who was there celebrating with you. So much easier than having to sift through several hundred photographs. Think how grateful the Metropolitan Police will be, their time is precious after all. So please remember, the great British printing industry is here for you both.

Gareth Ward

Reprinted from the eZine of Print Business, www.printbusiness.co.uk

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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