Dear Boris and Carrie,
I hope you’ll forgive the informality of this letter, but given the depth of interest in your lives at the moment, I can’t help that feel I know you now and the predicament you find yourself in. The fact is that had you called on the services of a printer over the last year or so, things would have been so much easier for you and everybody that has worked at Number 10.
First, if you want to hold a party, please, please send a printed invitation. There are times when an email just will not do. As you have found not everyone sees an email, but everyone opens an invitation and will position it on a mantlepiece so that you can’t forget the date. An invitation makes it clear what is and what isn’t a party, cake or no cake. It is easy to get confused over dates and memory. When you are busy people, print can can really help. Don’t stop there: make it a really special event with personalised labels for wine bottles (it hides the identity of the wine, even Laski Riesling or Bulls Blood from Hungary becomes special with a personalised label) or shrink sleeves to hide the fact that it’s a can of Estrella you are swigging from.
And if there is a regular drinks in the garden on a Friday evening to wind down after another hectic week saving the country, why not stick printed posters in the places where people gather so that they know it’s a regular work thing, not a special party. Finally if you are having a special party, to mark a birthday for example, why not create a photobook so that you remember who was there celebrating with you. So much easier than having to sift through several hundred photographs. Think how grateful the Metropolitan Police will be, their time is precious after all. So please remember, the great British printing industry is here for you both.
Gareth Ward
Reprinted from the eZine of Print Business, www.printbusiness.co.uk
