Kolkata’s Sarala Art Press buys Ricoh

Enhances production for short-run jobs

Ardhendu Sekhar Rao, owner, Sarala Art Press with the newly-installed Ricoh Pro C5300S digital production press. Photo Monotech Systems

Kolkata-based commercial printer Sarala Art Press has opted for a Ricoh Pro C5300S digital production press for catering for their short-run jobs. The press has been installed by Monotech Systems.

Ardhendu Sekhar Rao, owner, Sarala Art Press, says, “We were using a Konica Minolta office printer for all the short-run jobs. Digital is a growing segment and since demand has increased it is time to opt for upgrading the digital press that can deliver high production. Ricoh is a heavy-duty and robust digital press. We are already using a signage machine from Monotech Systems and their services and our relations with them add more to the decision of opting for the Ricoh.”

“By adding Ricoh, we can deliver quality jobs that have brought customer delight. Also, the media flexibility has enabled us to print, develop and deliver a variety of applications that are making our customers very happy. We are very satisfied with the quality and performance, and it has already helped our digital business growth by 50%,” he added.

Built as a right-sized solution, the Ricoh Pro C5300s digital production press is said to offer a fusion of vibrant color, agile media handling, and a wide range of finishing options. With superior reliability, accurate registration, and intuitive controls, it is claimed to be ideal for marketing agencies, in-plants, commercial printers, and franchise/pay-for-print environments looking for a total package — in a compact footprint.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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