Kolkata’s Sarala Art Press buys Ricoh

Enhances production for short-run jobs

Ardhendu Sekhar Rao, owner, Sarala Art Press with the newly-installed Ricoh Pro C5300S digital production press. Photo Monotech Systems

Kolkata-based commercial printer Sarala Art Press has opted for a Ricoh Pro C5300S digital production press for catering for their short-run jobs. The press has been installed by Monotech Systems.

Ardhendu Sekhar Rao, owner, Sarala Art Press, says, “We were using a Konica Minolta office printer for all the short-run jobs. Digital is a growing segment and since demand has increased it is time to opt for upgrading the digital press that can deliver high production. Ricoh is a heavy-duty and robust digital press. We are already using a signage machine from Monotech Systems and their services and our relations with them add more to the decision of opting for the Ricoh.”

“By adding Ricoh, we can deliver quality jobs that have brought customer delight. Also, the media flexibility has enabled us to print, develop and deliver a variety of applications that are making our customers very happy. We are very satisfied with the quality and performance, and it has already helped our digital business growth by 50%,” he added.

Built as a right-sized solution, the Ricoh Pro C5300s digital production press is said to offer a fusion of vibrant color, agile media handling, and a wide range of finishing options. With superior reliability, accurate registration, and intuitive controls, it is claimed to be ideal for marketing agencies, in-plants, commercial printers, and franchise/pay-for-print environments looking for a total package — in a compact footprint.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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