The Book Shop marks 50th year with ShopInABox

#TheBookShopInABox boxes sold out in first few days

The Book Shop
The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. Photo The Book Shop

The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. The aesthetically designed book boxes were conceptualized by Rajeev Gupta while Hachette India supplied printers make ready sheets to be recycled as wrapping paper for the boxes.

The special edition book boxes comprised a curated poetry calendar, a handmade brooch of The Book Shop‘s favorite literary figures designed by Diti Mistry which can also be used as fridge magnets and/or Christmas tree ornaments, a limited edition organic cotton tote bag celebrating the legendary book store’s 50 years, Nutties chocolates along with a minimum of 2 and maximum of 5 books of the customer’s preference. The Book Shop also shared many book selections and new arrivals to help customers make their book choices. As with all orders, the goodies came with The Book Shop bookmarks and handwritten book postcards.

As can be expected, the curation was an instant hit with the shop’s regulars and fans. The limited-edition book boxes were sold out within a few days.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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