The Book Shop marks 50th year with ShopInABox

#TheBookShopInABox boxes sold out in first few days

The Book Shop
The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. Photo The Book Shop

The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. The aesthetically designed book boxes were conceptualized by Rajeev Gupta while Hachette India supplied printers make ready sheets to be recycled as wrapping paper for the boxes.

The special edition book boxes comprised a curated poetry calendar, a handmade brooch of The Book Shop‘s favorite literary figures designed by Diti Mistry which can also be used as fridge magnets and/or Christmas tree ornaments, a limited edition organic cotton tote bag celebrating the legendary book store’s 50 years, Nutties chocolates along with a minimum of 2 and maximum of 5 books of the customer’s preference. The Book Shop also shared many book selections and new arrivals to help customers make their book choices. As with all orders, the goodies came with The Book Shop bookmarks and handwritten book postcards.

As can be expected, the curation was an instant hit with the shop’s regulars and fans. The limited-edition book boxes were sold out within a few days.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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