The Book Shop marks 50th year with ShopInABox

#TheBookShopInABox boxes sold out in first few days

The Book Shop
The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. Photo The Book Shop

The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. The aesthetically designed book boxes were conceptualized by Rajeev Gupta while Hachette India supplied printers make ready sheets to be recycled as wrapping paper for the boxes.

The special edition book boxes comprised a curated poetry calendar, a handmade brooch of The Book Shop‘s favorite literary figures designed by Diti Mistry which can also be used as fridge magnets and/or Christmas tree ornaments, a limited edition organic cotton tote bag celebrating the legendary book store’s 50 years, Nutties chocolates along with a minimum of 2 and maximum of 5 books of the customer’s preference. The Book Shop also shared many book selections and new arrivals to help customers make their book choices. As with all orders, the goodies came with The Book Shop bookmarks and handwritten book postcards.

As can be expected, the curation was an instant hit with the shop’s regulars and fans. The limited-edition book boxes were sold out within a few days.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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