The Book Shop in Jor Bagh in South Delhi brought out limited edition book boxes in December 2021 to mark its 50th year. The aesthetically designed book boxes were conceptualized by Rajeev Gupta while Hachette India supplied printers make ready sheets to be recycled as wrapping paper for the boxes.
The special edition book boxes comprised a curated poetry calendar, a handmade brooch of The Book Shop‘s favorite literary figures designed by Diti Mistry which can also be used as fridge magnets and/or Christmas tree ornaments, a limited edition organic cotton tote bag celebrating the legendary book store’s 50 years, Nutties chocolates along with a minimum of 2 and maximum of 5 books of the customer’s preference. The Book Shop also shared many book selections and new arrivals to help customers make their book choices. As with all orders, the goodies came with The Book Shop bookmarks and handwritten book postcards.
As can be expected, the curation was an instant hit with the shop’s regulars and fans. The limited-edition book boxes were sold out within a few days.