German Book Office to host book promotion workshops in Delhi

Networking opportunity for authors and publishers

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German Book Office New Delhi will host Blogging and Promotion for Books workshop and networking in New Delhi on 27 April 2019. The German Book Office New Delhi is a joint venture between the Frankfurt Book Fair and the Federal Foreign Office, Berlin. The program will help publishers and authors to grab more eyeballs for longer by using popular media platforms. The transformation from one to many has been drastic – book blogs, book trailers, influencers, reading communitites, paid promotions, planned activities and many more innovative strategies with increasing number of people making this their full-time business.

The program will include a 3-hour intensive workshop with Arunava Sinha, the books editor of Scroll.in, 30-minute Q&A with Milee Ashwarya, publisher, Ebury Publishing and Vintage Publishing, Penguin Random House India, and Satyanand Nirupam, editorial chief of Rajkamal Prakashan. In addition, the program will also offer the scope for networking among the participants.

Specially packaged for authors, book bloggers, reviewers, social media managers, content marketers and publicists, the program will help writers on topics like how to promote books – the usual and the new, whom to go to for help – connect with publicists and network with publishers. The upcoming event will also help them create trending and relevant content, impart knowledge on latest trends in content promotion, talk about innovation in books and media technology, network with authors and publishers and much more.

To participate, one can register at www.jumpstartfest.com.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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