German Book Office to host book promotion workshops in Delhi

Networking opportunity for authors and publishers


German Book Office New Delhi will host Blogging and Promotion for Books workshop and networking in New Delhi on 27 April 2019. The German Book Office New Delhi is a joint venture between the Frankfurt Book Fair and the Federal Foreign Office, Berlin. The program will help publishers and authors to grab more eyeballs for longer by using popular media platforms. The transformation from one to many has been drastic – book blogs, book trailers, influencers, reading communitites, paid promotions, planned activities and many more innovative strategies with increasing number of people making this their full-time business.

The program will include a 3-hour intensive workshop with Arunava Sinha, the books editor of, 30-minute Q&A with Milee Ashwarya, publisher, Ebury Publishing and Vintage Publishing, Penguin Random House India, and Satyanand Nirupam, editorial chief of Rajkamal Prakashan. In addition, the program will also offer the scope for networking among the participants.

Specially packaged for authors, book bloggers, reviewers, social media managers, content marketers and publicists, the program will help writers on topics like how to promote books – the usual and the new, whom to go to for help – connect with publicists and network with publishers. The upcoming event will also help them create trending and relevant content, impart knowledge on latest trends in content promotion, talk about innovation in books and media technology, network with authors and publishers and much more.

To participate, one can register at

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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