German Book Office to host book promotion workshops in Delhi

Networking opportunity for authors and publishers


German Book Office New Delhi will host Blogging and Promotion for Books workshop and networking in New Delhi on 27 April 2019. The German Book Office New Delhi is a joint venture between the Frankfurt Book Fair and the Federal Foreign Office, Berlin. The program will help publishers and authors to grab more eyeballs for longer by using popular media platforms. The transformation from one to many has been drastic – book blogs, book trailers, influencers, reading communitites, paid promotions, planned activities and many more innovative strategies with increasing number of people making this their full-time business.

The program will include a 3-hour intensive workshop with Arunava Sinha, the books editor of, 30-minute Q&A with Milee Ashwarya, publisher, Ebury Publishing and Vintage Publishing, Penguin Random House India, and Satyanand Nirupam, editorial chief of Rajkamal Prakashan. In addition, the program will also offer the scope for networking among the participants.

Specially packaged for authors, book bloggers, reviewers, social media managers, content marketers and publicists, the program will help writers on topics like how to promote books – the usual and the new, whom to go to for help – connect with publicists and network with publishers. The upcoming event will also help them create trending and relevant content, impart knowledge on latest trends in content promotion, talk about innovation in books and media technology, network with authors and publishers and much more.

To participate, one can register at

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