Gender balance in the media

gender balance

The WAN-IFRA & DCX Expos in Berlin from 9 to 11 October 2018, will present a high-caliber and international panel on the subject of ‘Women in Tech’ on the morning of the first day. Female experts in the media industry can submit a presentation proposal for the international platform of the news community. Media makers and newspapers worldwide report about, and for, a diverse society. However, a good gender balance is not yet a matter of course – neither in storytelling nor in the composition of the workforce. In the accompanying program, the IFRA and DCX Expos will address the lower representation of women, especially in the technical departments of news providers.

At The New York Times, they state that “building a diverse and inclusive workplace is essential to our mission. It enriches our report, because journalists with diverse backgrounds reflect the society we cover. As noted in our Diversity Report, many of the numbers are moving in the right direction — though not far enough or fast enough. However, there is evidence that our efforts are already paying off.”
In the top-class and international session from 10 to 11.30 am on 9 October, female media leaders from the technical and digital fields will pick up the thread – based on a case study by two leaders from The Times, the top female decision-makers will provide insights into their work. They will discuss strategies, benefits and difficulties of driving up the representation of women in the workplace.

Who’s who of the tech and digital scene
The composition of the panel alone shows that women can set the tone in the technical departments of media providers worldwide: Cindy Taibi, chief information officer of The New York Times, Fiona Campbell, director of Digital at BBC News, Dheerja Kaur, head of product of The Skimm (focused on news for female millenials), Carolyn Wakulchik, content and SF manager at Tech Ladies (a job board and community for women in tech), Ariane Bernard, chief digital officer of Le Parisien, and Bailey Evans, technical coordinator at The New York Times, will shape the session together.

Proposals for lectures by women
The organizers of the IFRA and DCX Expos would like to attract even more women to the accompanying program. Women can apply for lectures via a  web form. “As representatives of the global news media industry, we have both the opportunity and also the responsibility to do as much as we can to promote greater gender balance,” emphasizes Vincent Peyregne, chief executive officer of WAN-IFRA, co-organizer of IFRA and DCX. “We can help influence and drive change by encouraging more women to speak at our conferences and participate in our activities. We would like to invite them to contribute to this effort to bring more gender balance and diversity in the composition of our panels,” says Peyregne.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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