Hunkeler Innovationdays postponed to 2023

Hunkeler Innovationsdays 2023 – 27 February to 2 March 2023

Michel Hunkeler will continue to be involved in the strategic direction of the Hunkeler Group and work closely with the Executive Board

The Hunkeler Innovationdays (HID) planned for next February in Lucerne, Switzerland, will be postponed by one year. The new date will be from 27 February to 2 March 2023. The company states, “Even though the exhibition halls are almost fully booked, we have decided with a heavy heart to postpone HID22 by one year to 2023. After weighing up all the opportunities and risks and after intensive discussions with our biggest partners and exhibitors, we concluded that the uncertainties and associated risks due to Covid-19 are simply too big.”

Digital production print and finishing in a unique setting

The Hunkeler Innovationdays are now scheduled to be held from February 27 to March 2, 2023 at the Lucerne Exhibition Centre (Switzerland). The international print industry event is focused on high-performance digital printing and finishing, particularly webfed inkjet presses and book productiion and commercial products that require variable print.

Nominally, a biennial event, the already once postponed Hunkeler event in 2022 would have taken place on the company’s 100th anniversary. However, the rescheduled event is expected to again gather the world’s digital paper processing elite will gather at the Lucerne Exhibition Centre about a two hour train ride from Zurich. In its fourteenth edition, the internationally important industry meeting is expected to again show many innovations and further developments in digital printing and finishing.

The Hunkeler Innovation Days have always been distinguished by an interdisciplinary concept. In a comparatively small space, all renowned manufacturers in the industry meet owners, managing directors, management and experts. This makes this international industry meeting unique worldwide. Visitors gain an insight into versatile scenarios with a high practical relevance.

Stefan Hunkeler Photo Hunkeler
Stefan Hunkeler Photo Hunkeler

As Stefan Hunkeler told David Zwang of What They Think in a brief video interview, a couple of days ago, Hunkeler is not an exhibition company and the current risks of the Covid-19 pandemic in Europe and elsewhere and its consequent travel restrictions by governments would have put the 2022 event in an uncertain situation. Hunkeler was sensitive to the difficulties of travel for Asian and Latin American visitors and exhibitors and to the need for deciding well in time. This is something that the professional exhibition organizers could also do well to learn from the family owned company that organizes the every professional event in a personal and cost-effective way.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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