Hunkeler Innovationdays postponed to 2023

Hunkeler Innovationsdays 2023 – 27 February to 2 March 2023

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Hunkeler innovationdays 2017
Hunkeler innovationdays 2017

The Hunkeler Innovationdays (HID) planned for next February in Lucerne, Switzerland, will be postponed by one year. The new date will be from 27 February to 2 March 2023. The company states, “Even though the exhibition halls are almost fully booked, we have decided with a heavy heart to postpone HID22 by one year to 2023. After weighing up all the opportunities and risks and after intensive discussions with our biggest partners and exhibitors, we concluded that the uncertainties and associated risks due to Covid-19 are simply too big.”

Digital production print and finishing in a unique setting

The Hunkeler Innovationdays are now scheduled to be held from February 27 to March 2, 2023 at the Lucerne Exhibition Centre (Switzerland). The international print industry event is focused on high-performance digital printing and finishing, particularly webfed inkjet presses and book productiion and commercial products that require variable print.

Nominally, a biennial event, the already once postponed Hunkeler event in 2022 would have taken place on the company’s 100th anniversary. However, the rescheduled event is expected to again gather the world’s digital paper processing elite will gather at the Lucerne Exhibition Centre about a two hour train ride from Zurich. In its fourteenth edition, the internationally important industry meeting is expected to again show many innovations and further developments in digital printing and finishing.

The Hunkeler Innovation Days have always been distinguished by an interdisciplinary concept. In a comparatively small space, all renowned manufacturers in the industry meet owners, managing directors, management and experts. This makes this international industry meeting unique worldwide. Visitors gain an insight into versatile scenarios with a high practical relevance.

Stefan Hunkeler Photo Hunkeler
Stefan Hunkeler Photo Hunkeler

As Stefan Hunkeler told David Zwang of What They Think in a brief video interview, a couple of days ago, Hunkeler is not an exhibition company and the current risks of the Covid-19 pandemic in Europe and elsewhere and its consequent travel restrictions by governments would have put the 2022 event in an uncertain situation. Hunkeler was sensitive to the difficulties of travel for Asian and Latin American visitors and exhibitors and to the need for deciding well in time. This is something that the professional exhibition organizers could also do well to learn from the family owned company that organizes the every professional event in a personal and cost-effective way.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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