Canon launches live office infrastructure

Aims to accelerate growth in India

(From Left to Right) Kazutada Kobayashi, president & COO, Canon Marketing Asia and Manabu Yamazaki, president & CEO, Canon India along with the esteemed guests Sandesh Kaup, country manager, Milestone, Dr Fukahori Yasukata, Consulate General of Japan in Mumbai, Pankaj Gupta, CEO, Commercial Real Estate, Oberoi Realty and Sudhindra Holla, director (India and SAARC), Axis Communications at the inauguration of Canon India’s first live-office in India (Mumbai). Photo Canon

Mumbai, 12 April 2023 – Building on its success as one of the leading digital imaging solutions company, Canon India today embarked upon the next phase of growth with the launch of a Live Office in Mumbai to elevate the customer experiential journey. The latest development comes as part of its 2023 growth strategy ‘Transformation’ across domains. On its way of solidifying its industry leadership as a futuristic and innovative technology brand even further, the office infrastructure brings to force an integration of technology and experiences, while getting Canon’s entire ecosystem on one single platform for all its key stakeholders be it employees, partners or customers. With India as one of the most important markets in Asia for Canon, the company regards this as a concrete step defining its success in the near future as it moves ahead to replicate the concept for its headquarters and regional branch offices spread across India.

As part of its corporate infrastructure pillar, Canon’s Live Office efforts are directed towards elevating the experiential aspect which is a step up from its other successful experiential formats such as Image Square, PIXMA Zone, BIS Lounge, NVS experience centers. Dedicated to creating world class experiences, Canon will utilize this platform to demonstrate its global legacy, technological innovation and its complete 360-degree imaging portfolio. It will exhibit Canon’s expansive operating ecosystem comprising of cameras, printers, surveillance cameras, copiers, multi-functional devices and much more, under one cohesive platform.

ICB Zone: Canon India’s experiential imaging zone for customers and business partners at the newly launched live office, demonstrating the latest imaging marvels from Canon. Photo Canon

Canon India is said to have been witnessing a successful growth trajectory with year-on-year growth while showing utmost agility post pandemic by foraying into new avenues and building new customer segments. Besides corporate infrastructure, under transformation as a key strategy for this year, Canon India will also revolutionize its product portfolio alongside organization workflows to supplement rapid growth plans.

Speaking about the announcement, Manabu Yamazaki, president and CEO, Canon India said, “As we look towards the future and embark on this next phase of growth with transformation at its core, we are looking at expansion across our product portfolio, revolutionizing experiences, and much more, to strengthen our legacy as a total hardware and software solutions provider. Through 25 glorious years in India, we have gained insight about unique customer patterns while also studying the changing dynamics of the industry moving towards a digital age. Understanding the importance of the India market, we have remained agile and innovative while leveraging the power of technology to drive growth and create new opportunities. As a testament to our commitment and to achieve a new pinnacle of transformation, we are excited to pioneer the launch of one of its kind live office concept in India.”

Surveillance Zone: The experiential surveillance zone at Canon India’s new live office will educate customers and business partners on Canon’s latest surveillance cameras and video analytics capabilities. Photo Canon

He further added, “With it, we are bringing everyone onto a single platform that weaves together the ideal synergy of technology to create experiences like never before. Live office will showcase our entire portfolio of products and services as well as empower both customers and partners. We look forward to setting foot in this new direction and channelise how best we can continue delivering and delighting.”

Printing Zone: Canon India’s experiential zone for customers and business partners at the newly launched live office, showcasing marquee products from Canon’s B2B and B2C printing portfolio. Photo Canon

For employees, the new space will provide a platform for maximizing creativity and collaboration by gaining first-hand feedback and insights into customers’ needs. On the other hand, customers and partners will gain a comprehensive understanding of Canon’s offerings while also connecting with the brand’s legacy of innovation, empowering them to make informed purchase decisions.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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