Canon launches live office infrastructure

Aims to accelerate growth in India

(From Left to Right) Kazutada Kobayashi, president & COO, Canon Marketing Asia and Manabu Yamazaki, president & CEO, Canon India along with the esteemed guests Sandesh Kaup, country manager, Milestone, Dr Fukahori Yasukata, Consulate General of Japan in Mumbai, Pankaj Gupta, CEO, Commercial Real Estate, Oberoi Realty and Sudhindra Holla, director (India and SAARC), Axis Communications at the inauguration of Canon India’s first live-office in India (Mumbai). Photo Canon

Mumbai, 12 April 2023 – Building on its success as one of the leading digital imaging solutions company, Canon India today embarked upon the next phase of growth with the launch of a Live Office in Mumbai to elevate the customer experiential journey. The latest development comes as part of its 2023 growth strategy ‘Transformation’ across domains. On its way of solidifying its industry leadership as a futuristic and innovative technology brand even further, the office infrastructure brings to force an integration of technology and experiences, while getting Canon’s entire ecosystem on one single platform for all its key stakeholders be it employees, partners or customers. With India as one of the most important markets in Asia for Canon, the company regards this as a concrete step defining its success in the near future as it moves ahead to replicate the concept for its headquarters and regional branch offices spread across India.

As part of its corporate infrastructure pillar, Canon’s Live Office efforts are directed towards elevating the experiential aspect which is a step up from its other successful experiential formats such as Image Square, PIXMA Zone, BIS Lounge, NVS experience centers. Dedicated to creating world class experiences, Canon will utilize this platform to demonstrate its global legacy, technological innovation and its complete 360-degree imaging portfolio. It will exhibit Canon’s expansive operating ecosystem comprising of cameras, printers, surveillance cameras, copiers, multi-functional devices and much more, under one cohesive platform.

ICB Zone: Canon India’s experiential imaging zone for customers and business partners at the newly launched live office, demonstrating the latest imaging marvels from Canon. Photo Canon

Canon India is said to have been witnessing a successful growth trajectory with year-on-year growth while showing utmost agility post pandemic by foraying into new avenues and building new customer segments. Besides corporate infrastructure, under transformation as a key strategy for this year, Canon India will also revolutionize its product portfolio alongside organization workflows to supplement rapid growth plans.

Speaking about the announcement, Manabu Yamazaki, president and CEO, Canon India said, “As we look towards the future and embark on this next phase of growth with transformation at its core, we are looking at expansion across our product portfolio, revolutionizing experiences, and much more, to strengthen our legacy as a total hardware and software solutions provider. Through 25 glorious years in India, we have gained insight about unique customer patterns while also studying the changing dynamics of the industry moving towards a digital age. Understanding the importance of the India market, we have remained agile and innovative while leveraging the power of technology to drive growth and create new opportunities. As a testament to our commitment and to achieve a new pinnacle of transformation, we are excited to pioneer the launch of one of its kind live office concept in India.”

Surveillance Zone: The experiential surveillance zone at Canon India’s new live office will educate customers and business partners on Canon’s latest surveillance cameras and video analytics capabilities. Photo Canon

He further added, “With it, we are bringing everyone onto a single platform that weaves together the ideal synergy of technology to create experiences like never before. Live office will showcase our entire portfolio of products and services as well as empower both customers and partners. We look forward to setting foot in this new direction and channelise how best we can continue delivering and delighting.”

Printing Zone: Canon India’s experiential zone for customers and business partners at the newly launched live office, showcasing marquee products from Canon’s B2B and B2C printing portfolio. Photo Canon

For employees, the new space will provide a platform for maximizing creativity and collaboration by gaining first-hand feedback and insights into customers’ needs. On the other hand, customers and partners will gain a comprehensive understanding of Canon’s offerings while also connecting with the brand’s legacy of innovation, empowering them to make informed purchase decisions.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

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India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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