Print magazine readership has seen a decline in the past few years as more readers started to consume content online and through an assortment of gadgets. This noticeable shift towards digital devices had a huge impact on the print magazine publishing industry leading to low subscriptions and reduced Ad spends. The growing trend is the need for timely information via online medium and this creates an urgency for magazine publishers to prioritise on digital-first strategy.
Quintype presents this webinar on “CMS for Magazine Publishers”, featuring Amarnath Govindarajan, chief digital officer at Swarajya and Ramalingam, vice president quality at Quintype, as panellists where they will be sharing their perspectives on how to choose the right CMS for magazine publishing and how to deliver and monetize the content.
In this event some key points to be discussed –
How to effectively transition from Print to Digital Magazines?
Can print and digital magazines coexist? How do you integrate these?
Success factors for a digital magazine
Some key tech ingredients to look out for
So mark your calendar for Thursday, 21 October 2021 at 1500 hrs IST.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
