Sakal signs with Quintype for digital transformation

Data-driven publishing platform for Maharashtra's media conglomerate


On 10 February 2021, Quintype Technologies India, a leading digital publishing Saas company, announced that Sakal Media Group headquartered in Pune, had selected its publishing platform for its digital transformation. Sakal publishes a daily newspaper by that name and magazines primarily in Marathi. It also publishes newspapers and magazines in English across Maharashtra and Goa and is the largest independently owned media business in Maharashtra.

Sakal will rely on the breadth and depth of Quintype’s software, including capabilities in content management, monetization, audience engagement, real-time analytics, omnichannel content distribution, API access, and multi-site support. The idea is to provide a seamless experience to readers and powerful collaboration tools to the publishing teams.

Sakal website to be powered by Quintype’s Bold

Sakal has signed with Quintype for its full suite of digital publishing products, including its cutting edge CMS Bold, subscription management system Accesstype, audience engagement solution Metype, mobile apps, and its website development tool – Page Builder.

Sakal’s digital transformation journey with Quintype will begin with its flagship website. The transformation will be powered by Quintype’s Bold, a cutting-edge content management system that helps manage, publish, share and monetize content on all social channels, platforms, and devices effortlessly.

“Our readers’ needs and expectations of how they consume content is ever-changing, and the current pandemic situation has accelerated the digital shift. Quintype will give us the agility to innovate quickly and provide a seamless and secure experience while delivering the reliability and performance our readers have come to expect from us for more than 85 years,” says Abhijit Pawar, managing director, Sakal Media Group.

As the media industry shifts from mobile-first to mobile-only content strategy, Quintype helps content creators capture the new landscape of audiences and link it with monetization. Chirdeep Shetty, chief executive officer, Quintype India, states, “We are thrilled to join forces with Sakal on their digital journey. We believe in empowering the publishers and providing a seamless digital publishing experience so that they can focus their energies on putting out quality content. Sakal has been at the forefront of quality journalism, and we are excited to support and accelerate their growth.”

Sakal group

Founded by the eminent journalist Dr NB Parulekar and established in 1932, the Sakal Media Group is the largest independently owned media business in Maharashtra. Based in Pune, the educational and cultural capital of the state, Sakal Media owns and operates newspapers and magazines in Marathi and English with a circulation across Maharashtra and Goa. The group’s newspapers and magazines in Marathi and English have a combined readership of over 6 million. It has interests in digital media, event management services, commercial printing and runs a regional television channel. Sakal, the Sakal Media Group’s flagship brand, was first published as a 4-page daily in Pune.


Founded in 2015, Quintype, headquartered in Bengaluru, is a leading digital publishing platform that helps manage, publish, share and monetize content on all social channels, platforms, and devices. Quintype’s personalization engine takes audience engagement and monetization across channels to a new level. With features such as engagement tracking, real-time analytics, author performance, and automated daily reports, Quintype offers an all-inclusive content management solution.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at or Umesh at Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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