Sakal signs with Quintype for digital transformation

Data-driven publishing platform for Maharashtra's media conglomerate

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On 10 February 2021, Quintype Technologies India, a leading digital publishing Saas company, announced that Sakal Media Group headquartered in Pune, had selected its publishing platform for its digital transformation. Sakal publishes a daily newspaper by that name and magazines primarily in Marathi. It also publishes newspapers and magazines in English across Maharashtra and Goa and is the largest independently owned media business in Maharashtra.

Sakal will rely on the breadth and depth of Quintype’s software, including capabilities in content management, monetization, audience engagement, real-time analytics, omnichannel content distribution, API access, and multi-site support. The idea is to provide a seamless experience to readers and powerful collaboration tools to the publishing teams.

Sakal website to be powered by Quintype’s Bold

Sakal has signed with Quintype for its full suite of digital publishing products, including its cutting edge CMS Bold, subscription management system Accesstype, audience engagement solution Metype, mobile apps, and its website development tool – Page Builder.

Sakal’s digital transformation journey with Quintype will begin with its flagship website. The transformation will be powered by Quintype’s Bold, a cutting-edge content management system that helps manage, publish, share and monetize content on all social channels, platforms, and devices effortlessly.

“Our readers’ needs and expectations of how they consume content is ever-changing, and the current pandemic situation has accelerated the digital shift. Quintype will give us the agility to innovate quickly and provide a seamless and secure experience while delivering the reliability and performance our readers have come to expect from us for more than 85 years,” says Abhijit Pawar, managing director, Sakal Media Group.

As the media industry shifts from mobile-first to mobile-only content strategy, Quintype helps content creators capture the new landscape of audiences and link it with monetization. Chirdeep Shetty, chief executive officer, Quintype India, states, “We are thrilled to join forces with Sakal on their digital journey. We believe in empowering the publishers and providing a seamless digital publishing experience so that they can focus their energies on putting out quality content. Sakal has been at the forefront of quality journalism, and we are excited to support and accelerate their growth.”

Sakal group

Founded by the eminent journalist Dr NB Parulekar and established in 1932, the Sakal Media Group is the largest independently owned media business in Maharashtra. Based in Pune, the educational and cultural capital of the state, Sakal Media owns and operates newspapers and magazines in Marathi and English with a circulation across Maharashtra and Goa. The group’s newspapers and magazines in Marathi and English have a combined readership of over 6 million. It has interests in digital media, event management services, commercial printing and runs a regional television channel. Sakal, the Sakal Media Group’s flagship brand, was first published as a 4-page daily in Pune.

Quintype

Founded in 2015, Quintype, headquartered in Bengaluru, is a leading digital publishing platform that helps manage, publish, share and monetize content on all social channels, platforms, and devices. Quintype’s personalization engine takes audience engagement and monetization across channels to a new level. With features such as engagement tracking, real-time analytics, author performance, and automated daily reports, Quintype offers an all-inclusive content management solution.

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