Printing Expo.online partners with Inkish

Inkish to develop original content for Printing Expo.online

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Printing Expo.online and Inkish together to support the printing industry at the event
Printing Expo.online and Inkish together to support the printing industry at the event

Printing Expo.online has, in a short time, established itself as an extremely valuable communications channel in the graphics art industry. Printing Expo.online and Inkish proudly announce a new partnership supporting the printing industry in numerous ways. 

Inkish on upgrading Printing Expo.online

Inkish will develop original content for the event. “Printing Expo.online has the same needs as any other physical or virtual event – relevant content,” event organizer Wayne Beckett explains, and continues, “In the partnership, we have with Inkish, we will not only get content but content created specifically for our audience.” 

Inkish editor Morten B. Reitoft adds, “The pandemic is, by all means, changing the ‘normal,’ and we have therefore decided to ‘upgrade’ Printing Expo.online to an event, on a level with all the physical events unfortunately canceled. This means that we will write, film, do social media with exhibitors, speakers, presentations, attendees, etc., like any other physical tradeshow.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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