Future — Proofing your Newsroom

Getting the right audience engaged and monetized

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Newsroom
Is your newsroom future proof? photo journalism tool

Big internet giants (Facebook, Google, YouTube) and emerging channels (Snapchat, Whatsapp, Wechat…) are increasingly becoming the focal point of news consumption.
At the same time, these new behemoths are gaining greater influence over information delivery.

Readers consume news in a variety of ways and meeting the needs of these blended-media readers while making a profit is always a challenge. Quintype presents this webinar on “Future-Proofing your Newsrooms”, featuring John Haake, vice president, sales and marketing at Leverage Lab and Chirdeep Shetty, chief executive officer, Quintype, as panelists sharing some valuable insights on the topic.

The webinar shall cover the following –

1. Newsroom workflow getting complicated and heavy – how to handle this?

2. Getting the right audience engaged and monetized

3. How to approach the growing smartphone adoption?

4. How to combat engagement levels offered by popular social media channels for news consumption?

Webinar Details –

When: Thursday, 30 September 2021.
Time: 0030 hrs IST / 0430 hrs IST
Recording: Available for registrants
Where: Register here to save your spot

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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