Future — Proofing your Newsroom

Getting the right audience engaged and monetized

Is your newsroom future proof? photo journalism tool

Big internet giants (Facebook, Google, YouTube) and emerging channels (Snapchat, Whatsapp, Wechat…) are increasingly becoming the focal point of news consumption.
At the same time, these new behemoths are gaining greater influence over information delivery.

Readers consume news in a variety of ways and meeting the needs of these blended-media readers while making a profit is always a challenge. Quintype presents this webinar on “Future-Proofing your Newsrooms”, featuring John Haake, vice president, sales and marketing at Leverage Lab and Chirdeep Shetty, chief executive officer, Quintype, as panelists sharing some valuable insights on the topic.

The webinar shall cover the following –

1. Newsroom workflow getting complicated and heavy – how to handle this?

2. Getting the right audience engaged and monetized

3. How to approach the growing smartphone adoption?

4. How to combat engagement levels offered by popular social media channels for news consumption?

Webinar Details –

When: Thursday, 30 September 2021.
Time: 0030 hrs IST / 0430 hrs IST
Recording: Available for registrants
Where: Register here to save your spot

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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