Future — Proofing your Newsroom

Getting the right audience engaged and monetized

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Newsroom
Is your newsroom future proof? photo journalism tool

Big internet giants (Facebook, Google, YouTube) and emerging channels (Snapchat, Whatsapp, Wechat…) are increasingly becoming the focal point of news consumption.
At the same time, these new behemoths are gaining greater influence over information delivery.

Readers consume news in a variety of ways and meeting the needs of these blended-media readers while making a profit is always a challenge. Quintype presents this webinar on “Future-Proofing your Newsrooms”, featuring John Haake, vice president, sales and marketing at Leverage Lab and Chirdeep Shetty, chief executive officer, Quintype, as panelists sharing some valuable insights on the topic.

The webinar shall cover the following –

1. Newsroom workflow getting complicated and heavy – how to handle this?

2. Getting the right audience engaged and monetized

3. How to approach the growing smartphone adoption?

4. How to combat engagement levels offered by popular social media channels for news consumption?

Webinar Details –

When: Thursday, 30 September 2021.
Time: 0030 hrs IST / 0430 hrs IST
Recording: Available for registrants
Where: Register here to save your spot

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

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