Chinese print businesses showcase EFI VUTEk Q5r LED roll-to-roll printer

Many participants showed interest in the EFI VUTEk printer due to its high speed and color quality

EFI VUTEk Q5r LED roll-to-roll printer
EFI VUTEk Q5r LED roll-to-roll printer

Forward-thinking print businesses across China are preparing for growth and productivity utilizing the newest, highly advanced superwide-format display graphics printing technologies available from Electronics For Imaging. At the 21-24 July Shanghai International Ad & Sign Technology and Equipment Exposition, EFI and its display graphics channel partner Changyin Technology (Hangzhou) celebrated numerous new equipment sales to some of the country’s innovative printing companies.

The Shanghai Ad & Sign event featured the worldwide debut of the new, 5- meter-wide EFI VUTEk Q5r LED roll-to-roll printer. Shanghai Kangda Penhua took home the printer from the show floor, adding the VUTEk Q5r to build its offering producing premium-quality graphics for retail, décor, and other production applications. Operating at speeds up to 672 square meters per hour, the VUTEk Q5r is EFI’s fastest roll-to-roll printer and brings important competitive advantages to Shanghai Kangda Penhua.

Following a celebration ceremony at the show for his company, Hao Sun, general manager of Shanghai Kangda Penhua, said: “I have been a loyal customer of EFI since 2012 and owned several EFI printers. To be a market leader, I am always looking to invest in the latest, best-in-class printing technology. I chose to invest in the VUTEk Q5r because I was impressed by its high speed and premium color quality, and these are factors that will give me a competitive edge.”

EFI VUTEk LED printer on higher demand in the tradeshow

During the tradeshow, another printing company interested in state-of-the-art innovation, Shanghai BoEn Ad, also committed to an EFI VUTEk Q5r to boost its digital graphics production offerings. 

Wenhao Fan, general manager of Shanghai BoEn Ad, said: “We are confident that the VUTEk Q5r will be a game-changer which will boost our production efficiency and enable us to continue to provide high quality and value-added solutions to our customers.”

In addition, EFI celebrated Jiangsu Baicheng Digital Film and LC Group; both companies purchased the EFI VUTEk h5 hybrid UV LED printer at the tradeshow. The 3.2-meter-wide printer is an ideal, high-production solution that handles flexible and rigid substrates up to 5.08 cm thick at speeds up to 109 1.2 m x 2.4 m boards, or 393 square meters, per hour.

Changyin Technology and EFI are delivering a new EFI VUTEk 5r+ roll-to-roll printer to another business making significant steps in its product offering, Ningbo Lixin Printing. Designed to offer superior throughput with a low total cost of ownership, the VUTEk 5r+ printer delivers premium imaging with high ink coverage, high color density, and a wide color gamut at speeds up to 487 square meters per hour. And, like the VUTEk Q5r, it offers many in-line finishing capabilities and other options that can significantly increase overall throughput for high-value display graphics work.

“The International Ad & Sign Expo was the second in-person trade show EFI has participated in Shanghai since re-openings have begun,” said Rodd Harrison, vice president of sales, Asia Pacific, Electronics For Imaging. 

“In a region of the world where doing business in person is critical to building and maintaining relationships, we were gratified by the number of visitors to our stand and excited about the opportunity to refresh existing relationships and begin to build new ones. The printing companies we were able to celebrate at this year’s show are more than ready to take advantage of new opportunities to grow their businesses by adopting leading-edge solutions.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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