Chinese print businesses showcase EFI VUTEk Q5r LED roll-to-roll printer

Many participants showed interest in the EFI VUTEk printer due to its high speed and color quality

EFI VUTEk Q5r LED roll-to-roll printer
EFI VUTEk Q5r LED roll-to-roll printer

Forward-thinking print businesses across China are preparing for growth and productivity utilizing the newest, highly advanced superwide-format display graphics printing technologies available from Electronics For Imaging. At the 21-24 July Shanghai International Ad & Sign Technology and Equipment Exposition, EFI and its display graphics channel partner Changyin Technology (Hangzhou) celebrated numerous new equipment sales to some of the country’s innovative printing companies.

The Shanghai Ad & Sign event featured the worldwide debut of the new, 5- meter-wide EFI VUTEk Q5r LED roll-to-roll printer. Shanghai Kangda Penhua took home the printer from the show floor, adding the VUTEk Q5r to build its offering producing premium-quality graphics for retail, décor, and other production applications. Operating at speeds up to 672 square meters per hour, the VUTEk Q5r is EFI’s fastest roll-to-roll printer and brings important competitive advantages to Shanghai Kangda Penhua.

Following a celebration ceremony at the show for his company, Hao Sun, general manager of Shanghai Kangda Penhua, said: “I have been a loyal customer of EFI since 2012 and owned several EFI printers. To be a market leader, I am always looking to invest in the latest, best-in-class printing technology. I chose to invest in the VUTEk Q5r because I was impressed by its high speed and premium color quality, and these are factors that will give me a competitive edge.”

EFI VUTEk LED printer on higher demand in the tradeshow

During the tradeshow, another printing company interested in state-of-the-art innovation, Shanghai BoEn Ad, also committed to an EFI VUTEk Q5r to boost its digital graphics production offerings. 

Wenhao Fan, general manager of Shanghai BoEn Ad, said: “We are confident that the VUTEk Q5r will be a game-changer which will boost our production efficiency and enable us to continue to provide high quality and value-added solutions to our customers.”

In addition, EFI celebrated Jiangsu Baicheng Digital Film and LC Group; both companies purchased the EFI VUTEk h5 hybrid UV LED printer at the tradeshow. The 3.2-meter-wide printer is an ideal, high-production solution that handles flexible and rigid substrates up to 5.08 cm thick at speeds up to 109 1.2 m x 2.4 m boards, or 393 square meters, per hour.

Changyin Technology and EFI are delivering a new EFI VUTEk 5r+ roll-to-roll printer to another business making significant steps in its product offering, Ningbo Lixin Printing. Designed to offer superior throughput with a low total cost of ownership, the VUTEk 5r+ printer delivers premium imaging with high ink coverage, high color density, and a wide color gamut at speeds up to 487 square meters per hour. And, like the VUTEk Q5r, it offers many in-line finishing capabilities and other options that can significantly increase overall throughput for high-value display graphics work.

“The International Ad & Sign Expo was the second in-person trade show EFI has participated in Shanghai since re-openings have begun,” said Rodd Harrison, vice president of sales, Asia Pacific, Electronics For Imaging. 

“In a region of the world where doing business in person is critical to building and maintaining relationships, we were gratified by the number of visitors to our stand and excited about the opportunity to refresh existing relationships and begin to build new ones. The printing companies we were able to celebrate at this year’s show are more than ready to take advantage of new opportunities to grow their businesses by adopting leading-edge solutions.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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