APTech announces a new date for Unbound

The event will showcase opportunities in functional and industrial print

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APTech announces a new date for Unbound
Unbound date shifts to 16 November

The Association for Print Technologies (APTech) has announced that Unbound, a new virtual event for opportunities in a specialty, custom, and industrial printing, will move to a new date and is now scheduled to run November 16, 2021, from 1930-0030 hours IST.

Unbound will be a one-day virtual event and online trade fair that showcases the many opportunities in functional and industrial print available to commercial printers—where the print is part of a manufacturing process used to decorate or enhance the functionality of a product or create an entirely new product. At Unbound, we expand the notion of what “print” means and explore what it can be. And opportunities abound for businesses of all sizes without the need to majorly refit their current operations.

Thayer Long, president of APTech, commented, “Print is more than ink on paper, and it’s more than a medium that conveys a message. Look around, and you will see something that has been printed—wallcoverings, flooring, glass, fabrics, ceramics, tiles, containers, toys, displays, electronics—the list is almost endless.” He continued, “This is the message of Unbound. We need to shake off the constraints of what we think print is and look at what it can and could be.”

At Unbound, keynoter Sean Smyth, UK-based print consultant and industry expert for Smithers, will kick off the day’s events with a big-picture look at the market in his presentation, “The Industrial (Print) Revolution & What it Means for You.”.

Aptech’s Unbound program will have twelve sessions

The seminar program that follows will encompass twelve sessions, featuring discussions with successful industry practitioners and topical experts covering the nuts and bolts of what it takes to build or grow a successful line of business in this industry segment and the range of opportunities that exist for businesses of all sizes.

With a passion for interior décor and digital print, Rachel Nunziata, in her session, “What You Must Know to Succeed in the Interior Décor Market,” will share her first-hand expertise, top tips, and resources to help Unbound attendees grow their own décor print business.

Addressing the challenges and opportunities with industrial inkjet production, Inkjet Evangelist Craig Reid of CTR Resources, LLC will explore the use of inkjet technologies for an ever-expanding number of applications and challenging substrates in his session, “You Can Print on That? Exploring Printable Surfaces.”

These are just three of the savvy presenters who will share their knowledge and expertise with Unbound participants. To explore the full lineup of speakers and their bios along with the sessions and topics, visit Unbound.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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