APTech announces the launch of Unbound

The virtual event will feature discussions with successful print industry practitioners & topical experts

APTech's Unbound event to takes place on 15 September 2021
APTech's Unbound event to takes place on 15 September 2021

The Association for Print Technologies (APTech) is pleased to announce Unbound, a virtual event for industrial and functional printing opportunities, scheduled to run on 15 September 2021 from 1930-0030 hours IST.

APTech’s Unbound will focus on opportunities in functional and industrial print

Unbound will be a one-day virtual event and online trade fair that showcases the many opportunities in functional and industrial print—where the print is part of a manufacturing process used to decorate or enhance the functionality of a product or create an entirely new product. At Unbound, we expand the notion of what “print” means and explore what it can be. And opportunities abound for businesses of all sizes.

Thayer Long, president of APTech, commented, “Print is more than ink on paper, and it’s more than a medium that conveys a message. Look around, and you will see something that has been printed—wallcoverings, flooring, glass, fabrics, ceramics, tiles, containers, toys, displays, electronics—the list is almost endless.” He continued, “This is the message of Unbound. We need to shake off the constraints of what we think print is and look at what it can and could be.”

At Unbound, keynoter Sean Smyth, UK-based print consultant and industry expert for Smithers, will kick off the day’s events with a big-picture look at the market in his presentation, “The industrial (print) revolution & what it means for You.”

The seminar program that follows will encompass twelve sessions, featuring discussions with successful industry practitioners and topical experts covering the nuts and bolts of what it takes to build or grow a successful line of business in this industry segment and the range of opportunities that exist for businesses of all sizes.

With a passion for interior décor and digital print, Rachel Nunziata, in her session, “What you must know to succeed in the interior décor market,” will share her first-hand expertise, top tips, and resources to help Unbound attendees grow their own décor print business.

Addressing the challenges and opportunities with industrial inkjet production, Inkjet Evangelist Craig Reid of CTR resources will explore the use of inkjet technologies for an ever-expanding number of applications and challenging substrates in his session, “You can print on that? Exploring printable surfaces.”

These are just three of the savvy presenters who will share their knowledge and expertise with Unbound participants. To explore the full lineup of speakers and their bios along with the sessions and topics, visit Unbound.

APTech extends grateful thanks to key sponsor Konica Minolta Business Solutions, U.S.A. for supporting Unbound.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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