IDC figures show Ricoh improved its market share in EMEA across several sectors despite the challenging business environment in 2020.
Sales of the EDP award-winning, entry-level Ricoh Pro C5300s Series sheetfed color press lifted the company’s market share in key areas according to IDC’s Quarterly Hardcopy Peripherals Tracker 2021Q1.
Ricoh’s unit market share reports:
- The company’s unit market share increased from 22.1% in 2019 to 26.8 % in 2020 in IDC’s total color laser production category for the EMEA region.
- In IDC’s color laser light production category (color light & color very light), the company’s unit market share increased from 22.6% in 2019 to 27.6% in 2020.
The Ricoh Pro C5300s Series is the newest model range in the company’s sheetfed portfolio. It was developed to enable print service providers, print-on-demand environments, and corporate reprographics departments to responsively produce small to medium run-length applications, including brochures, catalogs, postcards, and envelopes.
Building on the success of its predecessor, Pro C5200s, it enables greater production flexibility, higher print quality, and a broader service offering.
Eef de Ridder, company’s vice president, Graphic Communications Group, says: “These market share gains in several key sectors show how the Ricoh Pro C5300 has answered a clear demand. During an exceptionally challenging time, print environments want a high-quality light production versatile solution. The ability to produce many creative applications at 80ppm, with a monthly duty cycle of 450,000, delivers flexible productivity that drives profitability.”