Konica Minolta undertakes a new initiative- Prayaas

The brand intends to plant 4000 trees in the coming three years

Konica Minolta undertakes a new initiative, “Prayaas”
Right-Left- V Balakrishnan, Manish Gupta, Amit Kumar, Ashok Sethi, Praveen Seth, Tai Nizawa, Arun Kumar Ghosh, Kuldeep Malhotra, L.K. Gandhi, Vivek Jain, Nitin Gupta and team

Konica Minolta has recently celebrated its 11th anniversary by hosting a tree plantation drive in association with SankalpTaru. As a part of this initiative, it has successfully planted 100 trees in the NCR region while strictly adhering to all COVID-19 safety protocols. The idea is not just to plant saplings and forget, instead they have arranged for tending to those till they become full-grown trees throughout their lifetime.

Tai Nizawa, managing director of Konica Minolta Business Solutions India
Tai Nizawa, managing director of Konica Minolta Business Solutions India

Tai Nizawa, managing director of Konica Minolta Business Solutions India, said, “We are delighted to complete 11 years of operations in India, successfully catering to the evolving printing needs and demands of businesses. We would like to thank all our customers and partners for believing in us and maintaining this long-standing relationship. This tree plantation drive is just a small effort (Prayaas) towards the environment and giving back to society.” 

Konica Minolta chose Aravalli Hills for its initiative

Aravalli Hills is chosen as the location because of a multitude of reasons, foremost among them being that it checks the desertification of the northern plains in India, it also acts as the “green lungs” for not only Delhi NCR but also the adjoining states and last but not the least has a positive impact on the overall climate of the region by helping in the recharge of the groundwater as well as ensuring that the biodiversity continues to thrive. 

As a responsible business leader, Konica Minolta has been taking several initiatives to protect the environment. The brand also runs a program for collecting used MFPs, printers, and other products from customers and recycling them in compliance with the necessary laws in each location. Rather than manually crushing these discarded items in their entirety, the partner agency recycles and reuses them as raw materials after appropriate segregation (plastics, metals, and toxic wastes). Konica Minolta has recently been felicitated with the prestigious Grand Prix award for consistently improving the environment. 


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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