Fujifilm launches Revoria PC 1120 6-color digital press in India

Fujifilm India to sell digital production presses

The new Fujifilm Revoria digital 6-color press launched by Fujifilm India Photo Fujifilm
The new Fujifilm Revoria digital 6-color press launched by Fujifilm India Photo Fujifilm

New Delhi, 24 August 2021, Fujifilm India, a pioneer in print-imaging technologies, announces its Revoria PC 1120, a production color printing press it says is aimed at the high-end professional printing market. The Revoria PC 1120 can print up to 6 colors simultaneously in a single pass. Fujifilm was earlier part of Fuji-Xerox from which it exited (separated) about three years ago and is now manufacturing and selling digital presses under its name.

The Revoria PC 1120 press has a rated speed of 120 A4 pages a minute printing in 6 colors. In addition, the company’s press release states that the press’s output resolution of 2400 x 24000 driven by its 10-bit data server provides high-definition output. The Revoria PC 1120 will be sold and serviced by Fujifilm India’s local partner Insight Print Communications.

The Revoria PC 1120 contains a single-pass, 6-color print engine, with up to two special toners such as gold, silver, clear, white, pink, and textured coating toners that can be optionally used in addition to the essential CMYK toners. The company’s press release says these toners enable high-value, high-quality printing such as metallic colors, pop ups and can create overlays and underlays of designs by mixing special colors with CMYK – in addition to achieving natural skin textures.

Speaking at the launch of the new press, Kentaro Imafaku, head of Fujifilm’s Graphic Arts Department Graphic Arts, said, “At Fujifilm, the wheel never stops churning, and our developers remain in a continuous quest for innovation and creative design [to] benefit the customer in all the ways necessary. With the Revoria PC 1120, we set foot on another landmark in the printing industry by developing a printer that can print 6 colors at a pass. The demand for this product would be immense in the Indian market, and we are confident that our customers will be raving about this revolutionary product. At Fujifilm, we are committed to providing best-in-class services to our users at the most affordable rates in the market.”

The Revoria PC 1120 prints at a speed of 120 A4 horizontal pages a minute while achieving high definition, high-resolution images of 2,400 dpi with its Super EA-Ecotoner. The press release says the press uses the smallest toner particle size in the industry without specifying the size of the particles. It can print metallic colors like gold and silver with combinations in overlays and underlays that give various metallic shades helpful in decorating and improving print aesthetics. It can further run on non-paper substrates like films and metallic sheets because of its unique removal of static electricity from the substrate. It automatically divides or separates the image data into five colors – cyan, magenta, yellow, black (CMYK), and pink. (However, it is not clear if the static eliminator is standard or an option.) The fluorescent colors of the pink toner expand the color gamut significantly, thus resulting in vibrant printouts, especially on human images showing vivid colors together with smoother skin and flesh tones.

The overall product is designed to provide customers the best value for their money. The air suction feeder and static removal device provide highly stable paper feeding for a wide variety of papers such as paper containing concentrated amounts of paper dust, cohesive coated paper, and film. Additionally, it is claimed that built-in artificial intelligence (AI) enables automatic image correction of photo images. As a result, each photo image is said to be automatically enhanced.

The press release also states that the Revoria press supports various CMYK color standards such as Fogra, SWOP, and GRACoL. In addition, the new press supports a wide range of paper weights from 52 gsm to 400 gsm, and sizes from A6 to 330 × 488 mm are available, as well as full-bleed printing on SRA3 paper.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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