Quintype to host webinar on apps for the modern age publisher

Webinar to cover market trends, challenges and best practices in mobile app adoption

Quintype to host webinar on apps for the modern age publisher

As per Reuters Digital News Report 2021, across countries, almost three-quarters (73%) now access news via a smartphone – up from 69% in 2020. Little wonder then, that mobile apps are becoming a growing need for digital publishers.

Quintype presents a webinar on “Apps for the modern age publisher”, featuring Swapnil Malpathak, head – Digital at Sakal Media Group and Chirdeep Shetty, chief executive officer, Quintype, as panelists sharing their expert perspectives on the topic.

The webinar shall cover the mobile-specific approach for digital publishers; market trends – growing popularity of aggregators like Google News; challenges and best practices in mobile app adoption; publishers’ requisites for an ideal mobile app; and eSakal experience shared by Malpathak.

The webinar will take place on Tuesday, 31 August 2021 at 1500 hrs IST (0930 hrs GMT). Recording of the webinar will be provided to registrants.

Click here to reserve your seat for this event

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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