Sri Ganganagar’s NN House ventures into digital printing with KM C3080

Rise is short-run jobs

Sri Ganganagar’s NN House ventures into digital printing with KM C3080
Nitish Gupta with Konica Minolta AccurioPress C3080

Sri Ganganagar-based print service provider NN House recently installed its first digital production press, a brand-new Konica Minolta AccurioPress C3080. With this press, NN House has added a digital press to the two offset presses it operates. NN House prints items such as leaflets, brochures, visiting cards, and photo albums, among others. It also operates wide format printers from Epson and has a full-fledged finishing section in-house. 

“We have been seeing a consistent rise in short-run volumes in the recent past. This trend began after the demonetization was announced a few years ago. And has gathered speed since the first lockdown was announced last year in March. So, we thought it was time we bought a digital printer to cater to the short-run jobs,” says Nitish Gupta, a partner in NN House.  

Apart from servicing customers who have short-run job requirements, the digital press also helps NN House serve customers who are pressed for time and want their job done in hours. 

“We get a lot of customers who not only have short-run jobs, but they also want their jobs done within hours. This is where digital technology comes into play,” Gupta says. 

The Konica Minolta AccurioPress C3080 prints at a speed of 80 pages per minute and accepts paper sizes up to 13” x 19.2” and weights up to 350 gsm. It has 1200 x 1200 dpi resolution with 8-bit processing. The press boasts of productive duplex banner printing with a banner tray that holds 1000 banner sheets of up to 30” and simplex banner printing up to 51”. It has enhanced Simitri HDE toner for superior halftone and skin-tone reproduction, with biomass plant-based material to reduce environmental impact.

Impressive after-sales service by KM

Talking about the decision to buy a digital press from Konica Minolta, Gupta says that the biggest factor in favor of the C3080 was the fact that Konica Minolta has a very efficient after-sales service.

“When I was doing some information gathering before buying the press, I got the feedback that the after-sales service offered by Konica Minolta is very good. And since installing the machine in March, I have had the first-hand experience. We get the problems solved within a day,” Gupta says. 

Recovery in June gathers speed at NN House

NN House commissioned the C3080 in March, but due to the lockdown imposed by the state government during April and May, it saw an impact on print volumes. Although NN House was operational during the lockdown, the print volumes were lower than in March. However, volumes have recovered during June.

“Since early June, we have seen a solid recovery in volumes, and we are now making about 1,000 impressions every day. I expect to see further increase in volumes,” Gupta concludes. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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