Sri Ganganagar’s NN House ventures into digital printing with KM C3080

Rise is short-run jobs

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Sri Ganganagar’s NN House ventures into digital printing with KM C3080
Nitish Gupta with Konica Minolta AccurioPress C3080

Sri Ganganagar-based print service provider NN House recently installed its first digital production press, a brand-new Konica Minolta AccurioPress C3080. With this press, NN House has added a digital press to the two offset presses it operates. NN House prints items such as leaflets, brochures, visiting cards, and photo albums, among others. It also operates wide format printers from Epson and has a full-fledged finishing section in-house. 

“We have been seeing a consistent rise in short-run volumes in the recent past. This trend began after the demonetization was announced a few years ago. And has gathered speed since the first lockdown was announced last year in March. So, we thought it was time we bought a digital printer to cater to the short-run jobs,” says Nitish Gupta, a partner in NN House.  

Apart from servicing customers who have short-run job requirements, the digital press also helps NN House serve customers who are pressed for time and want their job done in hours. 

“We get a lot of customers who not only have short-run jobs, but they also want their jobs done within hours. This is where digital technology comes into play,” Gupta says. 

The Konica Minolta AccurioPress C3080 prints at a speed of 80 pages per minute and accepts paper sizes up to 13” x 19.2” and weights up to 350 gsm. It has 1200 x 1200 dpi resolution with 8-bit processing. The press boasts of productive duplex banner printing with a banner tray that holds 1000 banner sheets of up to 30” and simplex banner printing up to 51”. It has enhanced Simitri HDE toner for superior halftone and skin-tone reproduction, with biomass plant-based material to reduce environmental impact.

Impressive after-sales service by KM

Talking about the decision to buy a digital press from Konica Minolta, Gupta says that the biggest factor in favor of the C3080 was the fact that Konica Minolta has a very efficient after-sales service.

“When I was doing some information gathering before buying the press, I got the feedback that the after-sales service offered by Konica Minolta is very good. And since installing the machine in March, I have had the first-hand experience. We get the problems solved within a day,” Gupta says. 

Recovery in June gathers speed at NN House

NN House commissioned the C3080 in March, but due to the lockdown imposed by the state government during April and May, it saw an impact on print volumes. Although NN House was operational during the lockdown, the print volumes were lower than in March. However, volumes have recovered during June.

“Since early June, we have seen a solid recovery in volumes, and we are now making about 1,000 impressions every day. I expect to see further increase in volumes,” Gupta concludes. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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